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3 Reviews
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Average Customer Review
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1 of 2 people found the following review helpful:
4.0 out of 5 stars
Quite interesting book
Very interesting book. I don't mean practical but can potentialy open your eyes to the different aspects of channels integration and management. Cases could be very inspiring once reading them.
Published on July 9, 2002 by Antares Gryczan
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6 of 8 people found the following review helpful:
1.0 out of 5 stars
AVOID!
This is a book that offers zero new insights! What's worse... there are a lot of bold statements in this book, that I don't share. The authors have forgotten to share the evidence for these statements, so I can not take them very seriously.
Published on January 26, 2001
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6 of 8 people found the following review helpful:
1.0 out of 5 stars
AVOID!,
By A Customer
This review is from: Channel Champions: How leading companies build new strategies to serve customers (Hardcover)
This is a book that offers zero new insights! What's worse... there are a lot of bold statements in this book, that I don't share. The authors have forgotten to share the evidence for these statements, so I can not take them very seriously.
1 of 2 people found the following review helpful:
4.0 out of 5 stars
Quite interesting book,
By Antares Gryczan (Warsaw Poland) - See all my reviews
This review is from: Channel Champions: How leading companies build new strategies to serve customers (Hardcover)
Very interesting book. I don't mean practical but can potentialy open your eyes to the different aspects of channels integration and management. Cases could be very inspiring once reading them.
4 of 9 people found the following review helpful:
5.0 out of 5 stars
A must read for manufacturing execs and channel strategists!,
By Jennifer Chow (San Francisco, CA) - See all my reviews
This review is from: Channel Champions: How leading companies build new strategies to serve customers (Hardcover)
While multiple books have been written about channel management, few can match the understanding and insight presented in The Channel Advantage. This book provides a framework for leveraging channels for growth, customer satisfaction, and competitive advantage. Including case studies from companies such as Saturn, The Home Depot, WW Grainger, GE, and Snap-on Tools, Evan Hirsh and Steven Wheeler identify the impact of a successful channel management strategy. Highly recommend!
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Channel Champions: How leading companies build new strategies to serve customers by Steven Wheeler (Hardcover - Sept. 1999)
$39.95 $26.37
In Stock | |
 
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