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Chaos Marketing (McGraw-Hill Marketing for Professionals Series)

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Chaos Marketing (McGraw-Hill Marketing for Professionals Series) [Paperback]

Torsten H. Nilson (Author)

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Book Description

Publication Date: January 1995 | Series: McGraw-Hill Marketing for Professionals Series

This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is.

Product Details

Paperback: 182 pages
Publisher: McGraw-Hill Companies (January 1995)
Language: English
ISBN-10: 0077079914
ISBN-13: 978-0077079918
Product Dimensions: 8.9 x 6 x 0.5 inches
Shipping Weight: 12.6 ounces
Amazon Best Sellers Rank: #5,937,164 in Books (See Top 100 in Books)

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