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Charismatic Capitalism: Direct Selling Organizations in America Reprint Edition

4.7 out of 5 stars 3 customer reviews
ISBN-13: 978-0226047867
ISBN-10: 0226047865
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Editorial Reviews

From Library Journal

Mary Kay, Tupperware, and other direct selling organizations offer an alternative work approach, and have grown despite their apparent defiance of organizational and workplace trends. This, Biggart proposes, has implications for traditional firms. Instead of bureaucratized environments, these organizations offer autonomy, an ideology espousing family values, recognition readily achieved, upward mobility linked to success in recruiting additional dealers, and charismatic leaders who give the preponderantly female dealers a sense of community. This eminently readable book will interest and challenge specialists in organization, work, and women's studies, as well as those whose curiosity has been piqued by the almost cult-like enthusiasm of direct sellers.
- Frieda Shoenberg Rozen, Pennsylvania State Univ. , University Park
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

The first full-scale study of this industry, Charismatic Capitalism revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
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Product Details

  • Paperback: 231 pages
  • Publisher: University Of Chicago Press; Reprint edition (March 15, 1990)
  • Language: English
  • ISBN-10: 0226047865
  • ISBN-13: 978-0226047867
  • Product Dimensions: 5.5 x 0.6 x 8.5 inches
  • Shipping Weight: 10.7 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,121,272 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
Just about all of the books that I've read about direct selling, multi-level marketing, etc. are either how to books, books expounding the glories of direct selling, books denouncing the evils of direct selling, or are biographies of the founders of a company. This is a scholarly and objective treatment of the industry. It explains quite well the positive and negative aspects of the industry and a number of major firms that have shaped it. I recommend it to anyone seriously interested in understanding the direct selling industry.
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這是我看過最客觀中立,兼具廣度與深度,結合社會與經濟邏輯的一本好書。身為IDEO上海的研究者,他激發了我對於下!時代網路經濟的反思。 an amazing book without any doubt; one of the best book I have ever read in terms of channel management. Raymond from IDEO Shanghai
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Format: Paperback
The content lacks sample product marketing plan. A chapter describing how the major Direct Selling Organizations manage their business, ie. recruitment, buiseness plan presentation, pick up and distribution, the options and a sample conference presentation would have made the book more complete and practical.
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