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Charismatic Capitalism: Direct Selling Organizations in America Paperback – March 15, 1990

ISBN-13: 978-0226047867 ISBN-10: 0226047865 Edition: Reprint

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Charismatic Capitalism: Direct Selling Organizations in America + Fast Food, Fast Talk: Service Work and the Routinization of Everyday Life + Working in America: Continuity, Conflict, and Change
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Product Details

  • Paperback: 231 pages
  • Publisher: University Of Chicago Press; Reprint edition (March 15, 1990)
  • Language: English
  • ISBN-10: 0226047865
  • ISBN-13: 978-0226047867
  • Product Dimensions: 8.3 x 5.5 x 0.4 inches
  • Shipping Weight: 10.7 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,200,293 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Mary Kay, Tupperware, and other direct selling organizations offer an alternative work approach, and have grown despite their apparent defiance of organizational and workplace trends. This, Biggart proposes, has implications for traditional firms. Instead of bureaucratized environments, these organizations offer autonomy, an ideology espousing family values, recognition readily achieved, upward mobility linked to success in recruiting additional dealers, and charismatic leaders who give the preponderantly female dealers a sense of community. This eminently readable book will interest and challenge specialists in organization, work, and women's studies, as well as those whose curiosity has been piqued by the almost cult-like enthusiasm of direct sellers.
- Frieda Shoenberg Rozen, Pennsylvania State Univ. , University Park
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

12 of 12 people found the following review helpful By A Customer on December 31, 1998
Format: Paperback
Just about all of the books that I've read about direct selling, multi-level marketing, etc. are either how to books, books expounding the glories of direct selling, books denouncing the evils of direct selling, or are biographies of the founders of a company. This is a scholarly and objective treatment of the industry. It explains quite well the positive and negative aspects of the industry and a number of major firms that have shaped it. I recommend it to anyone seriously interested in understanding the direct selling industry.
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4 of 8 people found the following review helpful By A Customer on June 16, 1998
Format: Paperback
The content lacks sample product marketing plan. A chapter describing how the major Direct Selling Organizations manage their business, ie. recruitment, buiseness plan presentation, pick up and distribution, the options and a sample conference presentation would have made the book more complete and practical.
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