From Library Journal
Mary Kay, Tupperware, and other direct selling organizations offer an alternative work approach, and have grown despite their apparent defiance of organizational and workplace trends. This, Biggart proposes, has implications for traditional firms. Instead of bureaucratized environments, these organizations offer autonomy, an ideology espousing family values, recognition readily achieved, upward mobility linked to success in recruiting additional dealers, and charismatic leaders who give the preponderantly female dealers a sense of community. This eminently readable book will interest and challenge specialists in organization, work, and women's studies, as well as those whose curiosity has been piqued by the almost cult-like enthusiasm of direct sellers.- Frieda Shoenberg Rozen, Pennsylvania State Univ. , University Park
Copyright 1989 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
The first full-scale study of this industry, Charismatic Capitalism revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.