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2 Reviews
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11 of 11 people found the following review helpful:
5.0 out of 5 stars
This is the only scholarly study of this industry that I've,
By A Customer
This review is from: Charismatic Capitalism: Direct Selling Organizations in America (Paperback)
Just about all of the books that I've read about direct selling, multi-level marketing, etc. are either how to books, books expounding the glories of direct selling, books denouncing the evils of direct selling, or are biographies of the founders of a company. This is a scholarly and objective treatment of the industry. It explains quite well the positive and negative aspects of the industry and a number of major firms that have shaped it. I recommend it to anyone seriously interested in understanding the direct selling industry.
4 of 8 people found the following review helpful:
4.0 out of 5 stars
Excellent, but needs to be updated- the industry has moved o,
By A Customer
This review is from: Charismatic Capitalism: Direct Selling Organizations in America (Paperback)
The content lacks sample product marketing plan. A chapter describing how the major Direct Selling Organizations manage their business, ie. recruitment, buiseness plan presentation, pick up and distribution, the options and a sample conference presentation would have made the book more complete and practical.
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Charismatic Capitalism: Direct Selling Organizations in America by Nicole Woolsey Biggart (Paperback - March 15, 1990)
$22.50
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