Charlene Li is founder of Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies and a consultant on leadership, strategy, social technologies, interactive media, and marketing. Formerly Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative business minds of 2010 by Fast Company, and one of the most influential women in technology in 2009. You can follow Charlene on her site at charleneli.com and on Twitter at http://twitter.com/charleneli.