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This review is from: Charlie Rose - Walter Mossberg / Ken Auletta (January 23, 2008) (DVD)
Auletta is the world's great expert on Google. He comes to talk about Google and an article he has written about it for a recent'Ananals of Communication for 'New Yorker' magazine. This is an extremely interesting conversation. Auletta explains why Google in its Search and Advertising operations is the world's predominant power. He speaks about the culture of Google created by Page and Brin. He also speaks about CEO Martin Schmidt and his relations with the Google's co- founders in running the firm. He also explains the relationship between Microsoft and Google, and how the latter has in a sense stolen the fire of the former. He talks about Google's great ambitions , and speaks about the opportunities presented by the Cellphone business. Auletta talks about the secretiveness of Google, about their being an engineering culture. Rose and Auletta speak humorously about Google's accomodating the rulers of China in regard to the news business, and search in regard to it. Money beats Democracy and Freedom. Minus One for Google. Auletta alludes to but does not go into detail about the possible abuses of power and invasion of personal freedom involved in Google's massive collection of data regarding each and every individual's personal searches. So again this is a very interesting conversation but one that does not cover really the many ethical questions in regard to what Google is doing.
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