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6 of 7 people found the following review helpful:
4.0 out of 5 stars
Transition Year-third time is NOT the CHARM, May 5, 2006
This review is from: The Charm (Audio CD)
I still remember the first time I heard "Ugly," Bubba Sparxxx's debut single, on the radio a few years ago. I had no idea Bubba was a white dude until I saw the video a few days after that. That being said, this is not to be confused as a black or white thing. As Jadakiss said on the track he did with Bubba from a Ruff Ryders compilation, "Don't get the plot wrong/this aint a black or white politic thing."
After Dark Days, Bright Nights and Deliverance there was most definitely signs of maturity, "I have shown growth though/and that is essential." This album does not however follow that trend. But keep in mind Bubba left Timbaland's Beat Club and signed to Purple Ribbon Entertainment with Big Boi of Outkast fame. So, we can call this his transition album, much in the same way professional athletic teams have transition years and rebuild. I believe Bubba too will rebuild and come back stronger. As far as `Charm' is concerned, I will state emphatically the album is an acquired taste. The first time I slid the disc in I was sort of turned off and immediately seeked to the track "The Otherside" featuring Petey Pablo and Sleepy Brown. Clearly the albums standout cut. One of the few tracks Bubba displays the same passion he possessed on previous collaborations and albums. I then decided to give the album a second run and still was somewhat disappointed from the seemingly tepid aura I was getting from the album. However, as a day or so passed, I found myself singing along with the melody in my head at the most random times. "Claremount Lounge" featuring Killer Mike and Cool Breeze for example has a soothing melodic beat and a catchy hook but does lack the depth and hunger that I have come to expect from Mr. Mathis. "As the Rim Spins" follows in much of the same vein but does contain a few quoteables, "the truth aint dead/I'm so alive." "That Man" finds Bubba once again rapping along with Sleepy Brown and a revived Duddy Ken and provides a glimpse of that Bubba of old where every line found him commanding respect. "Ain't Life Grand" featuring Scar is also a standout cut where Bubba provides us with the insightful yet clever delivery with just a touch of country twang that made him such a fresh alternative to the monotony that is rap. "Run Away" featuring Frankie J feels like the sequel to "She Tried" from Deliverance and is a welcome addition. Ms. New Booty, which will probably get the most airplay, however is TRITE and predictable. I am hesitant to say Bubba sold out to sell records, although that was my first thought. The Colli Park production all sounds the same, but, is moving units right now and one can not be mad Bubba wants to eat. If skills sold, Bubba would be at the top of Billboard, but, the masses want tracks like Ms. New Booty. In other words, do not judge Bubba by the single, but, go back and listen. The Bubba I have come to know and love appears in glimpses, but, still has more to offer than most purchases available and provides enough to keep me waiting for the next episode.
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6 of 8 people found the following review helpful:
4.0 out of 5 stars
Don't be turned off by "Ms. New Booty": Bubba's third album is "The Charm", April 4, 2006
This review is from: The Charm (Audio CD)
Coming into this album, Bubba obviously felt like he had a lot to prove, this being his third album, coming after the ambitious but fairly unsuccessful "Deliverance", and it being the first solo album on Big Boi's Purple Ribbon label. "The Charm" is his best album to date. Bubba finally found the right blend of beats, lyrics, guest appearances, and the perfect blend of country and rap to make a really great album. Although Big Boi never appears on the mic, his influence is obvious, and "The Charm" flows like an OutKast or Dungeon Family album. Throughout the eleven tracks, you'll get a mix of catchy party tracks, immaculate production, contemplative conscious rap, and great guest appearances from the multi-talented Purple Ribbon All-Stars, including Killer Mike, Scar, and Sleepy Brown. "The Charm" puts Bubba Sparxxx right where he wants to be and shows everything he's capable of, putting him right to the top of the new generation of southern rap.
The first track is the introductory "Represent", which has a hard beat and good hook, and Bubba raps about where he is in the rap world right now. "Heat It Up" is a pretty regular dirty south rap track, but the flute-laced beat makes it good. "Claremont Lounge" with Killer Mike, which originally appeared on the Purple Ribbon "Got Purp" compilation in October, is a highlight. It has a woozy, bouncy beat, with a catchy hook and a good story. "As the Rim Spins" is just a fun song, with a fast, spinning beat and good chorus. On "That Man", Bubba is assisted by the great Sleepy Brown to tell the world who he is and what he's done. The best song is "The Otherside", which is a song that I absolutely love. I've been listening to it over and over since I got the album, and it's worth the price of the album alone. It's a happy party track with Sleepy Brown delivering a memorable hook and North Carolina vet Petey Pablo displaying great chemistry in a guest appearance. The beat is awesome, and you can almost hear Bubba smiling as he raps over it. Then comes "Ain't Life Grand", with the talented Scar singing the hook. It's Bubba's most conscious track on the album, where he takes a break from the banging beats and partying to voice some of his thoughts and problems, I like it a lot. "Run Away", featuring Frankie J, mixes a country beat and guitar with Bubba's rap like he did on the "Deliverance" album. It's about a relationship, and there's a good twist ending to it. "Wonderful" is another happy track that's fun to listen to. By now you've probably heard "Ms. New Booty", the first single, which isn't representative of the album at all. It's strictly a club track, and although I admit it's pretty funny, it's probably the weakest track on the album. "Hey (A Little Gratitude)" seals a good ending on the great album.
"The Charm" gives Bubba Sparxxx a depart from being simply an engine for Timbaland's beats to being one of the best young rappers in the south. While it is representative of much of the popular dirty south style, it's on the high end in the same way that OutKast is. It's the best southern hip hop album out right now, better than Juvenile and Lil' Wayne's recent albums. From the beats to the lyrics and concepts, Bubba has finally found the blend he's been looking for and should be satisfied at last. "The Charm" is a very entertaining and rewarding album that I recommend to all.
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4 of 6 people found the following review helpful:
3.0 out of 5 stars
Not a bad album...., April 22, 2006
This review is from: The Charm (Audio CD)
I've been a big fan of Bubba Sparxxx since I first heard him years ago....and I have to say I think this may be his worst album to date. I'm not saying the album is bad, but compared to his first two, it's just not as good. Especially in comparison to "Deliverance". "Deliverance" was a 5 star album...I would say if you are a fan of Bubba's music then buy this album but if not you may not enjoy this to the fullest degree.
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