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New Smaller Rolls: 14% Price Incease & Less Comfortable
on October 20, 2013
Charmin Ultra Soft Mega Rolls was a great product. We've used it for years. We ordered our last box on October 1, 2013, but found it was not the same product. In the past it was a five star product. However, it now gets one star as a means to attract the attention of people who might want to know about the change in the size, feel, and value of the newly modified product as compared to the original product.
Roll width has been reduced from 4.27 to 3.92 inches (4 inch sheet length is the same). Also, the number of sheets per roll has been reduced from 352 to 328. All in all, this means that instead of 42 square feet of paper per roll there's now 36 square feet per roll. This is 14% less product for about the same amount of money; which of course is a 14% price increase.
It's understandable that prices might need to rise from time to time. We wouldn't mind paying a reasonable amount more for the original product. Although a 14% hike seems abusive. Unfortunately, this is not the original product. Even though it's a fraction of an inch, you now might find that the product experience has changed significantly. Using the modified Charmin Ultra Soft Mega Rolls is less comfortable than the original, and now lacks that tiny hint of luxury.
Didn't find an exact substitute for the original product. Surprisingly, found that 'Safeway Home OurSoftest ultra premium' came pretty close. (This is the Safeway grocery chain store brand.) It's not quite as soft, and it's debatable whether it has equivalent strength. Nevertheless, it's a worthy substitute. It's also much less expensive!
Pricing is always tricky because of the speed of changes. However, full width Oursoftest is somewhere between 30% and 50% cheaper than the new narrow Ultra Soft Mega. Amazon's best deals on Ultra Soft Mega, currently, range between $3.11 and $4.34 for one hundred square feet of paper. This compares poorly to Oursoftest at $2.13 per hundred square feet.
Sometime in the last several weeks Safeway reduced the width of 'Safeway Home OurSoftest ultra premium' to less than 3.90 inches. Safeway now joins the "leaders" in being one of the stingiest bathroom tissue suppliers.