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The delivery and quality of the book were spot on. And the book is good but a little bit cliche.Published 18 months ago by Shane Frost
This book is for a class that I have, but it's been a good read. Very practical and applicable to the Public Relations world. And it's not boring.Published on October 5, 2013 by Hekkubus
Fun read. It gives you examples from some of the biggest success stories in the business. READ IT NOW!
I love the format of this book. Read more
This book is an interesting read. The authors speak from experience and a lot of times books like this are more inspirational for business ideas than "how to" books. Read morePublished on December 14, 2011 by Rebecca Cagle
Very quick read and basically boils down to what smart marketers already know. You can't chase "cool". Read morePublished on September 6, 2010 by Julia Carcamo
What's cool today? Great question. What I might think is cool is totally different from what a 30 year old thinks is cool, which is different from a 17 year-old's perspective. Read morePublished on June 16, 2009 by Joel Warady
this is woody at the early age , fresh , new , fantastic material - one of my favoritesPublished on January 27, 2008 by P. M.
This book when broken down and despite its topical title is ultimately about how to build your brand and image in an environment where the old methods of media communication no... Read morePublished on January 19, 2008 by Siriam
The book `Chasing Cool' is about standing out in today's cluttered marketplace. According to the authors, cool isn't just a state of mind--it's a business. Read morePublished on December 29, 2007 by Sahra Badou