Manufactured goods have been getting cheaper, both in absolute terms and relative to services. Since the Consumer Prices Index was first launched in 1996, the prices of "goods" have fallen an average 2%; while the prices of services have risen 35%. The most talked about example has been in textiles: since 1996, the average price of clothes has fallen 36%. But it is not just clothes that have been falling in price: new cars are 1.5% cheaper than they were in 1996; household appliances are 24% cheaper; toys are 30% cheaper, and of course, in the audio-visual category, you'll find things are on average now 56% cheaper than they were nine years ago.
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“A powerful account of society’s greed and what it is leading to.” -- Refresh
About the Author
Dr. David Bosshart is the managing director of the Gottlieb-Duttweiler Institute in Zurich, Switzerland and an analyst and speaker on consumer trends, retail trends, and social change. He is also the author of Cult Marketing and The Future of the Consumer Society.
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'Cheap' is the most important development on our way to the next stage in the modernization process taking place in our economy and our society. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hard discounters, consumer democracy, price orientation, cheap chic, travel sector, yield management Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Age of Cheap, Las Vegas, Wall Street, United States, Dollar Stores, Trader Joe, Financial Times, Sam Walton, Sam's Club, Basic Books, Continental Europe, Dieter Brandes, New Economy, Old Europe, Retail Forward, Survival of the Fittest Dream, Columbia University Press, Drive Thru, European Foodservice Summit, First World, George Ritzer, Howard Schultz, John Wiley, Juliet Schor New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
'Cheap' is the most important development on our way to the next stage in the modernization process taking place in our economy and our society. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hard discounters, consumer democracy, price orientation, cheap chic, travel sector, yield management Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Age of Cheap, Las Vegas, Wall Street, United States, Dollar Stores, Trader Joe, Financial Times, Sam Walton, Sam's Club, Basic Books, Continental Europe, Dieter Brandes, New Economy, Old Europe, Retail Forward, Survival of the Fittest Dream, Columbia University Press, Drive Thru, European Foodservice Summit, First World, George Ritzer, Howard Schultz, John Wiley, Juliet Schor New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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