You get what you pay for and price simply isn't the only measurement of satisfaction for me. I used to shop only price and found that invariably someone else found a "better" price. What they didn't share was that the cost of dealing with poor customer service, bait and switch marketing tactics, long delays in responses as well as delivery times, and poor quality product was the what they put up with to save a couple dollars. I shop price too. But, I don't stop there and I read others' feedback; just like most other people I think. What I've discovered is that while Amazon doesn't always have the best price -- sometimes they do have the best price -- I can rely on what they say and I've experienced great customer service along with a professional staff. When margins are driven so thin that profitablility is lost then employees also suffer. Ultimately, we customers suffer then as well. My friend has a sign next to the cash register..."One more good deal and I'm out of businees." I want the vendor I do business with to do well and yes, make a profit. I want them to want my business. If and when I call for customer service I want them to treat me fairly. Amazon does that for me and more! In my opinion they are professionals...not thieves.