From Publishers Weekly
The main lesson of this provocatively tilted book is not to be unethical and fraudulent, but "the only way to be honest with yourself and others is to go against the dishonest rules that are imposed on us by others." MacDonald applies this philosophy to standard business book fare-negotiating business and job offers, moving up the ladder, dealing with and trumping intimidating associates-but urges readers to challenge the established rules, come up with creative solutions, take initiative and always ask "Why?" He includes an intriguing chapter on how women are especially adept at this approach, as they are generally considered outsiders in the business world. Backed by over 40 years in the insurance industry as president, CEO and founder of ITT Life and LifeUSA, MacDonald's first book (Control Your Future) dealt specifically with that industry and the pioneering management style he developed. This book, while drawing its examples from the insurance industry, is applicable to nearly any business endeavor. Though long-winded at times, MacDonald peppers his strategies and advice with off-beat humor ("I received two job offers-one to sell caskets, the other life insurance door-to-door. Maybe I should have thought about doing both, and I really could have made a killing."), strengthening the book's appeal to laymen.
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About the Author
Bob MacDonald is a seasoned business executive who worked himself up from a “knock- on-the-door” life insurance salesman to the CEO of one of North America’s largest and most prestigious insurance and financial services companies. His highly visible and remarkable career in the financial services industry began in 1965. He became CEO of ITT Life in 1980, at age 37. MacDonald struck out on his own in 1987 to form LifeUSA, a totally new life insurance company. Under MacDonald’s leadership, LifeUSA became one of the most successful companies of the 1990s. In 1999, Allianz AG of Munich, Germany purchased LifeUSA in a deal valued at $540 million. MacDonald then served as chairman and CEO of Allianz Life until his retirement in 2001. MacDonald is acknowledged to be one of the true visionaries, forward thinkers and management innovators in business. His controversial and unique management methods have been chronicled in scores of leading newspapers and magazines, including such prestigious publications as The Wall Street Journal, Forbes, Business Week and many others.