ERIC B. & RAKIM
Paid in Full
(4th & Bway/Island, 1987)
“I came in the door, I said it before/I never let the mic magnetize me no more.”
When you hear those first lines, your whole body starts to shiver. You’re instantly transported to New York, 1986. The verses are so ill that your mom could say them and they’d still move a crowd. And they don’t stop for the duration of Eric B. & Rakim’s unsinkable classic, “Eric B. Is President.” A song like that only comes along maybe twice a decade, and few of them stay with you like the duo’s master tome. Eric B. and Rakim set off a lot of things in 1986–an onslaught of raids on the James Brown sampling archive; a rebirth of anti-party, pro-scientific lyricism; and a 500 percent rise in purchases of dinosaur-choking gold medallions from Bushwick to Bangkok.
Interestingly, William Griffin Jr.–the youngest of three Griffin brothers and better known to hip-hop as Rakim–didn’t figure their booming single (first released on Zakia Records, B-sided with the also mind-blowing “My Melody”) would change hip-hop the way it did. “I had no idea it would impact like that, but maybe that’s because I’m my own worst critic,” Rakim Allah says, adding, “I had already been rhyming for so long at that point that I wasn’t looking to pursue a recording career. To be honest, at the time I was hoping to play football at Stony Brook [University, in Long Island], since my cousin had a scholarship there. I played quarterback and had met with the coach there. He told me to get my grades up and we could talk.” Luckily for hip-hop fans, fate turned Rakim away from the gridiron and
gave the duo a monster hit.
Although he had deep family roots in Brooklyn, William Jr. was born and raised in Long Island’s Wyandanch, New York, and came up through an established hip-hop scene that wasn’t as flashy as New York’s–though skills were most certainly required at the door. “Wyandanch played a big influence in my life,” he says. “There was always block parties and DJs at the park. DJs like Pleasure, Nelson PR, DJ Motor, and DJ Maniac. These guys were around–like, back when I said in ‘Microphone Fiend’ that I was too small to get on the mic. There were a lot of parties in the school gyms. We had a lot going on.” He adds, talking about his New York experiences, “I had lots of family in Brooklyn and cousins in Queens, so I used to go to their cribs and go to the park in Jamaica [Queens]. I’d also make sure I always saw the Cold Crush Brothers. [Grandmaster] Caz was a big influence on me. We’d go to DJ battles in New York all the time, like Mike & Dave Productions. I remember joining in on a rap convention back then, I think it was on 127th Street. Biz Markie was there, I remember that.”
Aside from his cousins and local friends who introduced him to the hip-hop life, he also had an important musical influence in his family: his aunt, legendary R&B vocalist Ruth Brown. “She used to keep her eye on me, babysit me,” he says, also adding that he saw her perform on several occasions in his youth. “Being in that environment, watching her do what she do, that kept me grounded once I got on for myself.” Did the music legend approve of her nephew making hip-hop? “Once she heard my first record she called me up to let me know how much she liked it,” he says. “She told me to keep doing my thing and to stay focused. She definitely appreciated it, because what I was doing was about poetry and rhythm. She respected that.”
Back in his earlier teens, before he picked up a mic and started dropping supreme knowledge, young William flexed behind the turntables as Kid Wizard (he says he started using Rakim in late ’84 or early ’85). “I started DJing before I was rapping. I didn’t know which one to do, so I did both. Back then you had to do everything. You had to break-dance, beatbox, all that,” he recalls. “But after a while a lot of crews were trying to recruit me on the mic, even when I was too young to even hang out. Plus it was always easier to get on the mic than it was to get on somebody’s turntables. Once I started rapping, a lot of people forgot I could even DJ. They started realizing that I had more skill than anyone in the area, and they wanted me.
“Melle Mel was always using big words and ill rhythms, but he’d break it down and get a little political, too, like ‘White Lines’ or the joint he did on Beat Street,
” Rakim says, discussing one of his biggest influences on the mic. “He was scientifical with it. Kool Moe Dee and Caz [from Cold Crush] were conscious and lyrical with their skills, and witty, too. I knew that Melle Mel and Caz and Moe always put something into their work, and every time I sat down to write a rhyme I always wanted to make sense and show that I went to school and I took language and social studies and that I knew how to write a book report. That’s the way I took my rhymes, because of those guys. Listening to them coming up was the best thing that could have happened to me.”
Around 1985, as his MC skills were beginning to hit full stride, he made an important trip to the crib of DJ Maniac (a friend of his older brother Stevie). “I went over to his house and made a tape, so when I went to college and cats start yappin’ off about how great they were, I could put in my tape and shut all that talk down,” says Rakim. “I had ninety minutes with different beats and me rapping on the whole thing, all the way through.” That tape was soon heard by an up-and-coming DJ and producer named Eric Barrier through a mutual friend–future record exec Alvin Toney, also from Wyandanch. Eric B. was engineering mobile broadcasts for New York’s WBLS-FM at the time. “Eric was looking for an MC, and Alvin brought him to my crib and we played him the tape that me and Maniac made,” Rakim recalls. The rest, as they say, is history.
“I told Eric that I wasn’t really interested in the rap game, but I said that if he popped something off I’d be a special guest,” Rakim explains. Eric wasn’t so casual about what might go down. He knew they had chemistry and something big could be made of the situation. As such, he started shopping rough demos around, and literally didn’t have to go far before he found their first home: Robert Hill’s Zakia Records. “I think that’s the first place that Eric took our music to,” Rakim says. “Zakia was right around the corner from his mom’s place. She lived on 124th Street, and Zakia was between 124th and 125th on Adam Clayton Powell Boulevard in Harlem. They liked what they heard and we did a deal with them.” With Zakia behind them (“Robert Hill ran the label and took care of studio costs,” Rakim says), they went in the studio and the duo was born–the single even reflected Rakim’s request for “special guest” status: “Eric B. featuring
The Marley Marl—overseen single (technically and nominally Eric B. produced it, but Rakim claims that Marley’s sonic input truly made it what it was), was recorded in late 1985 and hit streets in early 1986. It straight-up sideswiped the hip-hop world, boasting a new sound, a slower tempo, and Rakim dropping quotable line after quotable line. “Whenever I heard a slow track, what would click in my head was that I could put more rhythms and more words into it,” explains Rakim. “I could triple up on words, take the rhythm, syncopate it, and take you where you’ve never been before. That was my little trademark. When a track is fast, there are only so many rhythms and so many words you can throw in four bars.”
After the single’s success, it wasn’t hard to find suitors for an album deal. “4th & Bway kind of bought Zakia,” Rakim explains about the biz angle back in ’86 and ’87. “It was kind of a joint venture. Robert Hill ran into some . . . [pauses
] . . . business problems; he got into some trouble with the law. But whatever he was doin’, it didn’t affect me. So our deal with 4th & Bway was nothing bad for my career. Either way, sometimes you don’t need a major label to get you where you need to be.”
The group also benefited from running with a talented crew back in ’86 and early ’87. “At first we was running with the Juice Crew,” Rakim says. “We was doing shows with Shan and Marley, and Fly Ty was booking us. Eric knew Mr. Magic from WBLS and Kool G Rap used to live around the corner from him in Queens, so that’s how we got in with them at first. The Juice Crew guys kept me on my toes. When you hear some hot shit, like what Kane and G Rap was doing back then, you can’t wait to go home and try to top it.”
As anyone who recalls from promo shots and album covers back in the day, Eric B. & Rakim, like many of their peers, wore gold on a level just below Mr. T. “Me and Eric never really competed with wearing gold, because we knew if one of us bought something, the other one would go up the block and buy something too,” Rakim laughs. “If I came through with a piece, he’d go out and get another piece. Eric was getting a new piece like every two weeks. The biggest piece I ever bought was like fourteen thousand dollars back then. A necklace, with diamonds in it. Someone went into this shop and ordered it and then got locked up. It was like eighteen thousand dollars but they were stuck with it, so I got it for less.”
After 4th & Bway signed off on a full album, the duo quickly dispatched eight more classic cuts (six vocals and two DJ workouts) and the ultimate classic Paid in...