Checklists cover following subjects: 1. Advertising Messages and Media, 2. Performing Situation Analysis, 3. Budgeting Advertising Expenditures, 4. Target Audience Input, 5. Establishing Media Objectives, 6. Developing Appropriate Media Mix, 7. Profiling Media, 8. Performing Media Analysis, 9. Mapping Media Tactics and Strategy, 10. Scheduling the Advertising Message, 11. Presenting the Media Plan, 12. Follow-up Action, Monitoring Performance, 13. Conduct of Media Operations.
Book Description
Editorial Reviews
Review
These handy checklists cover all of the considerations that the media planner needs to make when preparing a media plan and buying space for periodical advertising. Checking on each of the items in these lists will enhance the media planner's ability to select the right print advertising medium, at the right price and at the right time. Failure to check on any one of them may result in thousands of advertising dollars being misspent. -- Publisher Comments
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
1.0 out of 5 stars
This book is a poor value,
By A Customer
This review is from: Checklists for Print Media Advertising Planning and Buying: 13 Basic Checklists : 195 Specific Things to Check When Planning and Buying Advertising in Periodicals (Print Media Advertising Series Book) (Paperback)
I ordered this book thinking it would give me information. Instead it is LITERALLY a check list. It is a thin little book with a few pages of lists and a poor glassary in the back.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
