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11 of 11 people found the following review helpful:
1.0 out of 5 stars
This book is a poor value,
By A Customer
This review is from: Checklists for Print Media Advertising Planning and Buying: 13 Basic Checklists : 195 Specific Things to Check When Planning and Buying Advertising in Periodicals (Print Media Advertising Series Book) (Paperback)
I ordered this book thinking it would give me information. Instead it is LITERALLY a check list. It is a thin little book with a few pages of lists and a poor glassary in the back.
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Checklists for Print Media Advertising Planning and Buying: 13 Basic Checklists : 195 Specific Things to Check When Planning and Buying A... by R. L. Ehler (Paperback - Mar. 1997)
Used & New from: $1.22
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