Cheesemonger: A Life on the Wedge [Paperback]

Gordon Edgar (Author)

Book Description

Publication Date: January 21, 2010

Witty and irreverent, informative and provocative, Cheesemonger: A Life on the Wedge is the highly readable story of Gordon Edgar's unlikely career as a cheesemonger at San Francisco's worker-owned Rainbow Grocery Cooperative. A former punk-rock political activist, Edgar bluffed his way into his cheese job knowing almost nothing, but quickly discovered a whole world of amazing artisan cheeses. There he developed a deep understanding and respect for the styles, producers, animals, and techniques that go into making great cheese.

With a refreshingly unpretentious sensibility, Edgar intertwines his own life story with his ongoing love affair with cheese, and offers readers an unflinching, highly entertaining on-the-ground look at America's growing cheese movement. From problem customers to animal rights, business ethics to taste epiphanies, this book offers something for everyone, including cheese profiles and recommendations for selecting the very best-not just the most expensive-cheeses from the United States and around the world and a look at the struggles dairy farmers face in their attempts to stay on and make their living from the land.

Edgar-a smart, progressive cheese man with an activist's edge-enlightens and delights with his view of the world from behind the cheese counter and his appreciation for the skill and tradition that go into a good wedge of Morbier.

Cheesemonger is the first book of its kind-a cheese memoir with attitude and information that will appeal to everyone from serious foodies to urban food activists.

Editorial Reviews

From Publishers Weekly

Beginning with the Antique Gruyere that awoke his sleeping palate to the wonders and possibilities of cheese, professional cheesemonger Edgar recounts the path that landed him behind the cheese counter of a San Francisco co-op. Armed with a healthy disdain for pretentiousness and a liberal attitude rooted in punk rock and activism, Edgar provides engaging, illuminating essays on the intricacies of cheese and its production-from milk to the use of hormones to methods of farming-as well as profiles of well-known varieties; he even makes room for oft-maligned American Cheese (Edgar himself was raised on Velveeta and Kraft Singles), as well as entertaining digressions on crazy customers. Unfortunately, Edgar's asides can irritate as often as they inform, repeating his thoughts on issues like the logistics of food cooperatives and challenges facing the nation's milk producers. Edgar's passion for the subject, including its politics and social implications, is unassailable, and should give readers a new perspective on their favorite wedge of fromage. The book works best as a bulletin from the front lines, rather than a guide to distinguishing Cashel from Maytag Blue; it should prove most interesting to locavores, fellow cheesemongers, and those interested in the U.S. food industry.
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From Booklist

*Starred Review* Gordon (Zola) Edgar recounts his life in cheese, which began when he took a job at the cheese counter of the famed Rainbow Grocery Cooperative in San Francisco, knowing little beyond the Monterey Jack he grew up eating. His punk-rock aesthetic and political activism meshed beautifully with the worker-run natural foods store, but it wasn’t until a revelatory encounter with an Antique Gruyère that a true passion was kindled. He claims that this is a memoir, not a guidebook, but you couldn’t really ask for a more personable guide and introduction to the world of cheese, especially for those turned off by the lah-de-dahing often associated with it. He has a tendency to talk in circles, wandering from topic to topic and back around again, but it’s almost always enlightening and entertaining. He’ll get into aging cheese, then mirror it with his own maturation, or slice into the political aspects of making cheese (of which there are many), then segue into his own unique role in the community, or counterbalance techie talk of rennet and growth hormones with personal anecdotes of persnickety customers and earthy cheese makers. What really sets him apart, though, is his absolute disdain for pretension. He recognizes that a cheese obsession is inevitably foodie-ish, but that doesn’t mean it has to be tied up in snobbery and fetishization of trendy buzzwords (his picking apart of artisinal and terroir are especially delicious). Each chapter ends with a couple of cheese recommendations for us poor souls not lucky enough to have a Gordon Zola in our own neighborhoods. --Ian Chipman

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Product Details

• Paperback: 256 pages
• Publisher: Chelsea Green Publishing (January 21, 2010)
• Language: English
• ISBN-10: 1603582371
• ISBN-13: 978-1603582377
• Product Dimensions: 9.2 x 6.3 x 0.7 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (40 customer reviews)
• Amazon Best Sellers Rank: #452,985 in Books (See Top 100 in Books)

More About the Author

Gordon Edgar is a San Francisco-based writer whose political cheese memoir "Cheesemonger: A Life on the Wedge" will be published by Chelsea Green in March 2010

Edgar has been the cheesemonger for Rainbow Grocery Cooperative in San Francisco, California since 1994. Rainbow is San Francisco's biggest independent grocery store and the country's largest retail worker co-op. Edgar has been a panelist speaking at numerous cheese events over the last decade, served as an aesthetic judge at national cheese competitions, and helped develop the educational programming at the annual Sonoma Valley Cheese Conference. He currently serves on the Board of Directors of the California Artisan Cheese Guild. Edgar's writing has been published by HipMama.com, Clamor Magazine, The Anderson Valley Advertiser, MaximumRocknRoll and Zine World. He has also had a blog since 2002 which now resides at www.gordonzola.net.

Customer Reviews

Most Helpful Customer Reviews

17 of 19 people found the following review helpful:

5.0 out of 5 stars Loving cheese and loving this book are not the same thing, February 19, 2010

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A. Gerber - See all my reviews
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This review is from: Cheesemonger: A Life on the Wedge (Paperback)

I bought this book because I have met Gordon a few times, follow his blog, and have benefited from his cheese knowledge more than once. I was excited to read the book when it finally came out because I think Gordon has a lot to say about what it's like to live at the intersection of various sub-cultures: punk, politics, co-op worker, foodie/cheese connoisseur, and thinking person.

If you are picking up this book because you want a guide to cheese, or you want to read in-depth about small scale US producers, or because you want to know all about how cheese is made, then you will almost certainly be disappointed with this book. As Gordon states right up front, this book is a memoir. It is the story of how someone's life choices led him down an unusual and unexpected path, which has resulted in becoming enmeshed in a world that very few of us have any experience with. Along the way he discusses specific cheese, specific cheese producers, the debates about farming styles that are raging at present. But he also talks about neighborhoods and communities; about ethical practice in working, shopping, and eating; about becoming a master of a trade, and being initiated into is mysteries much as apprentices throughout the ages have been.

This book is about much more than just cheese, so much so that cheese sometimes runs the risk of being only a minor player in the story. If Gordon's life weren't so interesting, or if his insights weren't so thought provoking, that might actually have been a problem with the book. But instead, cheese is the platform from which Gordon chooses to share his worldview with us. This book is a "teaching moment," and not just about cheese! Although, believe me, you will learn plenty about cheese.

18 of 21 people found the following review helpful:

5.0 out of 5 stars Punk rock-fort, January 27, 2010

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A reader (San Francisco, CA USA) - See all my reviews

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This review is from: Cheesemonger: A Life on the Wedge (Paperback)

Sorry--dumb pun. And not funny, which this irreverent book is. Laugh-out-loud funny sometimes. By no means a guidebook, this is more like a series of essays addressing issues related to cheese (and anarchistic politics). One chapter, about raw milk cheeses, is the best summary of the pros and cons, the dangers real and imagined, that I've seen on the topic. As Edgar's customer (I don't know him) I can attest to the fact that, judging by his taste and selection, the man really knows great cheese. Decidedly raw (like the milk used to make some of the best cheese), his opinions and perspective are fresh and a tonic in the face of an incipient snobbery that has afflicted some cheese-related marketing and discourse.

10 of 12 people found the following review helpful:

5.0 out of 5 stars TEN Star book that I am recommending to all my friends, February 3, 2010

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MotherLodeBeth "MotherLodeBeth" (Sierras of California) - See all my reviews
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This review is from: Cheesemonger: A Life on the Wedge (Paperback)

(What's this?)

I LOVE this book. And even if you don't like cheese beyond the 'American singles' Kraft makes, I still want you to read this book.

Bear in mind I grew up in a home where we made cheese, so it always seemed odd that everyone didn't come from homes who did this. But we also grew most of our own food, raised our own meat, as well as hunted and fished. And being from a French and Scottish background we loved a variety of cheeses. And to this day authentic high quality cheese with small sardines on crackers are the treat the kids in the family still ask for.

Am blessed to live in a rural Northern California area where as an example I can get raw milk white cheddar cheese from places like Fiscalini dairy in Modesto, or local goat cheeses and sheep cheeses all organic milk made cheeses. As a kid I was exposed to French cheeses like La Roche, or the cave aged Forume D' Ambert and cave aged Emmental from Swiss caves, that were and are still raw milk gems. A far cry from the first time we toured the Tillamook cheese facotry in Tillamook Oregon back in the late 1950's on a rainy summer afternoon.

And this is why I love this book even more. It whets the appetite of the reader. Encourages with a gentle nudge. Explains the history of cheese and the countries the various cheeses hail from, and why they are wonderful in so many eating situations, from homemade mac and cheese with a mix of three cheeses, to simply slicing off a nice piece of Gruyère and letting it melt in your mouth. The author does a superb job of explaining why we as Americans do ourselves a big favor when we make the effort to buy wonderful artisan cheeses from the small dairy men/women. And how environmentally sound this is, when we buy as close
to home as possible. Another reason I love farmers markets here in Northern California. Also appreciated the author sharing with the reader how sales men/women lie and how he loved catching them in a lie.

Shows he is a serious cheesemonger! And not just some person working behind the deli counter looking to simply make a sale.