Ok, I am a skeptic, I admit it. I read all these reviews (on here and elsewhere) about the benefits of tart cherry juice. I'm diabetic, I have a LOT of health/joint issues and super-high inflammation in my body. So I hurt. I hurt A LOT. I thought I'd give this product a try, without really expecting it to do what people said it can do. I thought, "It's natural, and better for me than medications that take a toll on my pocket and my health.." and I really thought that it was all hype...but who knew? I've tried it albeit for two days now and I honestly feel a difference. I can't believe it, but I honestly DO. I haven't had any rx painkillers all day and I am not writhing in pain! I even went out to the park with my 6 yr old yesterday and didn't come home, crying in pain. I thought it had to be a fluke, but again, today, I feel better as well! It's not cheap, by any stretch...but if you can drink a small bottle of tart cherry juice (it has apple juice in it too but no sugar, and yes, it IS tart!) and feel so much better, it's worth it. At least it is for me!! Great product.