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Che's Chevrolet, Fidel's Oldsmobile: On the Road in Cuba [Hardcover]

Richard Schweid (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

February 26, 2009
Vintage U.S.-made cars on the streets of Havana provide a common representation of Cuba. Journalist Richard Schweid, who traveled throughout the island to research the story of motor vehicles in Cuba today and yesterday, gets behind the wheel and behind the stereotype in this colorful chronicle of cars, buses, and trucks. In his captivating, sometimes gritty, voice, Schweid blends previously untapped historical sources with his personal experiences, spinning a car-centered history of life on the island over the past century.

Packard, Studebaker, Edsel, De Soto: cars long extinct in the United States can be seen at work every day on Cuba's streets. Havana and Santiago de Cuba today are home to some 60,000 North American cars, all dating back to at least 1959, the year the Cuban Revolution prevailed. Though hardly a new part has arrived in Cuba since 1960, the cars are still on the road, held together with mechanical ingenuity and willpower.

Visiting car mechanics, tracking down records in dusty archives, and talking with car-crazy Cubans of all types, Schweid juxtaposes historic moments (Fidel Castro riding to the Bay of Pigs in an Oldsmobile) with the quotidian (a weary mother's two-cent bus ride home after a long day) and composes a rich, engaging picture of the Cuban people and their history. The narrative is complemented by fifty-two historic black-and-white photographs and eight color photographs by contemporary Cuban photographer Adalberto Roque.


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Editorial Reviews

From Publishers Weekly

Schweid, who worked on the Oscar-nominated documentary Balseros, about Cuban refugees, continues to demonstrate his keen understanding of Cuban culture with this unusual book. He uses the American car industry as a theme to dramatize Fulgencio Batista's and Castro's Cuba. He places heroes of the Cuban revolution into two categories: flesh and blood patriots, like Camilo Cienfuegos and Abel Santamaria, and unsung North American heroes such as Ford, Chevrolet, Studebaker, Chrysler and others that carry the loads and transport the people. Schweid explains that Cubans adore and depend on American cars, and when Castro's restrictions made these vehicles unavailable, Cubans made them last indefinitely by repeatedly fixing them, despite their resemblance to aging citizens with "liver spots of discolored paint, an inability to retain their fluids, and a coughing ignition...." Through car-related anecdotes, the story incorporates viewpoints from musicians, painters, plumbers and mechanics, with the image of an old car effectively defining the country's economic and social status. The book has a neatly structured, often dryly factual tone, and some of the details will appeal more to auto aficionados than general readers. However, the photos—featuring such subjects as Batista and son in the younger Batista's 1956 Corvette, or Che Guevara driving a Studebaker, with his second wife, Aleida March—add supplemental force to Schweid's knowledgeable text. Photos, map.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Brilliantly written, informed by firsthand insights, and illustrated with a remarkable collection of photographs of cars from the early 1900s to the present, this essay gets top recommendations for a truly remarkable read."
Choice

Product Details

  • Hardcover: 262 pages
  • Publisher: The University of North Carolina Press (February 26, 2009)
  • Language: English
  • ISBN-10: 0807828920
  • ISBN-13: 978-0807828922
  • Product Dimensions: 8.4 x 6.1 x 1 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,226,511 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:
3.0 out of 5 stars SpeedReaders.info Review, December 30, 2009
Che's Chevrolet, Fidel's Oldsmobile: On the Road in Cuba
by Richard Schweid

A popular urban myth states that the island of Cuba is filled with pristine examples of American cars from the 1950s and, that when Fidel Castro finally dies, a wave of these befinned wonders will roll up on our shores. For his 2004 book Che's Chevrolet, Fidel's Oldsmobile: On the Road in Cuba, journalist and author Richard Schweid traveled throughout the island nation researching its automotive history. His story provides an interesting mix of early 20th Century motoring, the Cuban revolution in the 1950s, and how people in modern-day Cuba get from place to place.

The first car in Cuba arrived in 1898. It was a lightweight vehicle built by Parisienne that was purchased in Paris by a rich Havana resident. The second car, which was also purchased in France by a Cuban pharmacist, was a Rochet & Schneider that arrived in Havana in 1899.

Havana was the country's capital, but it wasn't the only place with automobiles. The first car in Santiago de Cuba arrived in May 1902. It was a steam-powered Locomobile, built by Locomobile & Company in New York. Soon, gasoline, steam and electric powered cars could be seen in several of Cuba's other cities and larger towns. They were of limited use however as although the streets within Cuba's cities were drivable, the roads between towns in the countryside were all but impassable. In 1908, an American journalist named Ralph Estep drove a Packard automobile from Havana to the inland town Sancti Spíritus, taking nine days to cover the 313 miles.

By the late 1920s and 30s, road building began to link the towns and automobile importing increased. American cars, particularly inexpensive and rugged models built by Ford and Chevrolet, became popular among the middle class. Upper range models from Buick, Lincoln, Cadillac, and Packard provided mobility to American gangsters who opened gambling casinos and ran liquor from the island during America's prohibition period.

Schweid's book covers these eras well, but it is the revolutionary 1950s that really catches his attention. From 1950 to 1958 the number of cars on the island more than doubled, from 70,000 to 167,000. The vast majority of these automobiles were American built, although importation of the Ford Prefect and a few Jaguars also occurred.

Under Batista's rule, Cuba was sharply divided between the rich and the extremely poor making it ripe for revolution. Batista was friendly with the American car companies and saw automobiles as a way to show the world that Cuba was prospering. The inaugural Grand Prix of Cuba, held in 1957, was won by Juan Manuel Fangio. The night before the second Cuban Grand Prix race in February 1958, Formula One champion Fangio was kidnapped by rebels as a political statement. Noting that Fangio had been whisked away in a green 1957 Plymouth and returned, after the race to the Argentine ambassador, in a gray 1957 Rambler, led Schweid to carefully reconstruct the various automotive choices of Fidel Castro and other Cuban revolutionaries. Thus we learn that Castro traveled to Santiago for his 1953 attack on government forces at Moncada in a rented blue 1952 Buick; that he rode into Havana in 1959 in a Willys Jeep; and after the revolution Che Guevara's preference was for a green 1960 Chevrolet Bel Air.

Following the revolution and with the subsequent embargo by the United States, no new American cars came into Cuba from that source so replacement parts grew scarce. Rather than scrap their cars, Cubans became adept at adapting parts from other machines in order to keep them on the road. They call these cars cacharros (literally the masculine noun meaning coarse earthen pot or pots and pans. Used colloquially, it has become synonymous with word "junk" or "jalopy." ) A 1957 Chevrolet taxi may be running with a Russian diesel truck engine transplanted under its hood, or with a carburetor from an Eastern bloc country automobile grafted onto its cylinder heads. Cuban mechanics are geniuses at improvisation and Schweid spent enough time living in the country to meet several mechanics and car owners, ride the local two-cent bus, do his research in Havana's José Marti National Library, visit with car clubs and automobile museums, participate in an old car parade and rally and learn of the love Cubans have for their automobiles.

Unfortunately, although clearly besotted with the appearance of big-finned American cars of the 50s, the author's automotive knowledge occasionally lags behind his enthusiasm. A careful reader will find his errors jarring. Read for its insights into Cuban society and the events before and after the revolution, the book is informative as the author clearly did a great deal of research. However information echoes or repeats from one chapter to the next, with the narrative rambling at times.

But what of the urban myth about those "pristine" 50s cars awaiting liberation back to the States? Schweid is optimistic that some cars are still original enough to warrant interest from serious collectors, but he also notes, "A pampered old age is not what awaits the vast majority of North American cars in Cuba, the cacharros with their battered bodies and smoking modified engines, their Lada carburetors and Fiat Polski points, or tubing coiled around the tailpipe to heat kerosene as it passes through on its way to a mongrel engine. Who will want them?" On the other hand, Schweid hints that some rich Cubans, living in Miami, have already purchased some of the best original cars and have them hidden away in the Cuban countryside, waiting for Fidel to die so that the cars can be sold on the worldwide market. Another urban legend?

Copyright 2009 Kevin Clemens (speedreaders.info)
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2 of 6 people found the following review helpful:
3.0 out of 5 stars The Pictures Present History of Cuban Life in the Fifties., December 3, 2005
This review is from: Che's Chevrolet, Fidel's Oldsmobile: On the Road in Cuba (Hardcover)
This is a history of Cuba replete with fifty-two old photographs, called 'historic', with emphasis on its dependence on America's automobiles. "Following the Revolution, [when Castro took over], relations between the United States and Cuba went from bad to worse." America was the major exporter of the sugar, with U.S. based oil companies plentiful in Havana, only ninety miles from Key West Florida.

In February, 1960, Cuba made a major mistake by agreeing to sell "five million tons of sugar over a five year period to the Soviet Union." This was during the Cold War. "In March, President Dwight Eisenhower responded...by drastically reducing American purchases of Cuban sugar. In June, when the first shipment of Soviet crude [oil] arrived, Shell, Standard, and Texaco refused to refine it at their Cuban installations. As a result, Castro's Revolutionary government took them over and 'nationalized' them. In 1959, the president of Airtex, a Chicago-based manufacturer of fuel and water pumps, wrote a Christmas letter to the company's Cuban dealers, "We really admire the work that is being done by your maximum leader, Fidel Castro." He was wrong. By that fall, Castro had put severe restrictions on the import and sale of North American cars.

From 1950 to 1958, the number of cars on the island had jumped from 70,000 to 167,000. At the same time, a large majority of Cubans were illiterate and too poor to afford minimal health care. The tourist trade was booming, and "the island had the largest per capita sales of Cadillacs in the world." In Havana, Chevrolets dominated sales. Tourism was off dramaticallly during the first year of the Revolution. One shipment of 1960 Oldsmobiles left Detroit in 1959, and a few 1960 Chevrolets. Che claimed one of the latter, though he is shown driving a Studebaker on the day he married in 1953. Fords were also plentiful in 1956 with Plymouths and Valiants never reaching Cuban shores.

The first car in Cuba arrived in 1902. The last trolley ran in 1952 replaced by buses. "By 1930, some were calling for the city to eliminate trolley service entirely." They used a type of trolley (pictured) with spoked wheels and "to make a trip in a trolley from one end of the capital to the other means to have to submit oneself to a truly distressing torture." The Astro bus station was a center of "community interaction, an urban hub where people come to eat, drink, or shop as well as to catch a bus to some other place to to wait for somebody arriving on one." I guess when the KAT transit center is built here, it will resemble the one they had in 1953. Some of our current buses are as torturous to ride as their old trolleys.

During the Thirties, the Ford V-8 and Lincoln were popular in Cuba and, in the Forties, the Packard for the wealthy. The color photos don't add anything to the historic collection as they show history in the making. Written by a Nashville native (I wonder if he knew Bernie Schweid who I would see occasionally on Nashville local television shows?) who settled in Barcelona, Spain, he compares Cuban revelry to the nightlife in Spain where "everyone likes to go out and meet their friends for a drink in the evenings." I have a 1958 glossy 8x10 of my extremely handsome friend, Carlos Ubach, doing just that in Barcelona.

Other books by Richard Schweid include BARCELONA: AN OLYMPIC SEASON, THE COCKROACH PAPERS and CONFEDERATE CATFISH FISHING IN THE MISSISSIPPI DELTA. He is senior editor of the city magazine, 'Barcelona Metropolitan' and produced an Oscar-nominated film 'Balseros,' about Cuba -- a place which clearly fascinates him, as this book shows.
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Inside This Book (learn more)
First Sentence:
One of the first things most visitors to Cuba note is the absence of advertisements for anything other than the Revolution. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
special period, ten pesos
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Santiago de Cuba, United States, North American, Fidel's Olds, Fidel Castro, General Motors, Biblioteca Nacional, Central Highway, Juan Carlos, Plaza de Marte, Amadeo Barletta, Che Guevara, New York, Ambar Motors, Fernando Lopez Ortiz, Soviet Union, Fulgencio Batista, Octavio Jordan, Presidential Palace, Second World War, Camilo Cienfuegos, Che's Che, Chevrolet Bel Air, Hugh Thomas, Juventud Rebelde
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