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Chess and the Art of Negotiation: Ancient Rules for Modern Combat [Hardcover]

Anatoly Karpov (Author), Jean-Fran Phelizon (Author), Bachar Kouatly (Author)
3.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

September 30, 2006

Negotiations and other business maneuvers are like chess: every move generates a plethora of potential next moves. In Chess and the Art of Negotiation, a world-renowned chess master and a CEO of a global company join forces and apply the principles of chess to illuminate the dynamics of competition and negotiation—from angling for a promotion to landing the sale. In a colorful interview format, the authors argue that strategy drives tactics, and understanding the motivations behind your opponent's strategy will help you navigate your way through the labyrinth of possibilities. Drawing from their own experiences in chess and business, as well as many historical and contemporary examples, the authors offer insight into the strategic mindset and how to apply it to any kind of negotation or competitive situation. Not for the faint of heart, Chess and the Art of Negotiation assumes that in business, as in any game, there are winners and losers, and aims to help you prepare for combat and emerge victorious, not vanquished.

Chess is like an intellectual labyrinth; whenever you open a door, you find yourself facing ten new doors. Negotiations and other business maneuvers are similar; each decision or action generates new opportunities. And, like chess, it is more important to determine the paths not taken. As Richard Nixon taught us: Always know ahead of time what you don't want. In Chess and the Art of Negotiation, a world-renowned chess master and a CEO of a global company combine forces and apply the principles of chess to illuminate the dynamics of competition, strategy and negotiation, whether angling for a promotion, beating your arch rival to a lucrative contract, or landing the sale.

In a colorful interview format, the authors argue that it is not enough to be well prepared or well informed, nor is it sufficient to be trained in only the tactical aspects of engagement. Strategy drives tactics, and understanding the motivations behind your opponent's strategy will help you navigate your way through the labyrinth. Drawing from their own experiences in chess and in business, as well as many historical and contemporary examples, the authors offer insight into the strategic mindset and how to apply it to any kind of negotiation or competitive situation. Not for the faint of heart, Chess and the Art of Negotiation assumes that in business, as in any game, there are winners and losers, and aims to help you prepare for combat and emerge victorious, not vanquished.



Editorial Reviews

Review

"Karpov, a world chess champion, and Phelizon, head of a French multi- national corporation, offer tips in an interview format on lessons this ancient game of strategy has for business success today. Knowing an opponent's style (confrontational/ concessionary) and approach (direct/oblique) is a tactical advantage. Tips include: why it's best to negotiate in your own time zone, and why humility can win out over ego."

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Reference & Research Book News



"[I]ts uncommon dialogue format as well as its bold attempt to tackle a difficult subject make it a unique item….[i]t is fine companion reading."

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Chess Horizons



"The authors intend, first, to show how elements of chess can be applied to business negotiations and, second, to consider psychological aspects of competition and conflict. In addition to numerous chess players, Karpov and Phelizon reference a wide array of sources, among them ancient Chinese military theorist Sun Tzu, French fabulist La Fontaine, and British military historian Basil Liddell Hart."

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Choice

Book Description

A world-renowned chess master and a CEO of a global company apply concepts from chess to illuminate the basic rules of engagement on the business battlefield


Product Details

  • Hardcover: 128 pages
  • Publisher: Praeger (September 30, 2006)
  • Language: English
  • ISBN-10: 0275990656
  • ISBN-13: 978-0275990657
  • Product Dimensions: 9.4 x 6.2 x 0.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,614,243 in Books (See Top 100 in Books)

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3 of 4 people found the following review helpful:
1.0 out of 5 stars A Poor Excuse for a Book on Chess or Negotiations, July 18, 2007
This review is from: Chess and the Art of Negotiation: Ancient Rules for Modern Combat (Hardcover)
The less said about this potboiler, the better. It is clearly a vanity piece designed to showcase an obscure French businessman by linking him with a former world chess champion who is along for the ride.

It contains no insights into either chess or negotiations.
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3.0 out of 5 stars Callow Cullumny or Mature Thought?, October 29, 2010
This review is from: Chess and the Art of Negotiation: Ancient Rules for Modern Combat (Hardcover)
PUBLISHED AT CHESSBASE.COM

A sports headline in The Rocky Mountain News from September 24, 2006, read, "Belichick Blinks First in Chess Match between Masterminds." The article covered the previous night's Denver Bronco's defeat of the New England Patriots. In the article, we learn how Belichick, the head coach for the Patriots, implemented their no-huddle offense too early in the football game: "In a chess match between the two top coaches in the NFL, Belichick took out his queen too early and paid the price... Belichick's boys lost the element of surprise."

Say what? Any serious chess player can tell you that moving your queen too early will often result in the loss of flexibility, not the element of surprise. All too often the media flippantly compare chess players to football coaches, baseball managers, politicians, lawyers, business men - you name it; and these metaphors work not because of their accuracy but merely because of their utility. The equally naïve public doesn't understand chess well enough to notice the inconsistencies. Chess players do, however, and from a chess player's perspective it would be refreshing to see chess as a metaphor discussed with more accuracy and sophistication than it normally receives from the media.

In the book, Chess and the Art of Negotiation (Praeger; $34.95), which is an English translation of the French Psychologie de la Bataille (Economica, 2004), Anatoly Karpov and Jean-Francois Phelizon (President and CEO of Saint-Gobain Corporation) do just that. The book is a compelling question and answer session moderated by Bachar Kouatly, editor of the French chess magazine Europe Echecs. In it, the three authors discuss the similarities and differences between chess play and business negotiation. Along the way, they digress to such topics as sports, philosophy, psychology, politics, and war - each tangent a clinic on the correct way to handle chess as a metaphor. Despite the book's short length (a mere 125 pages), and Karpov's attempt to misrepresent certain historic facts in his favor, its uncommon dialogue format as well as its bold attempt to tackle a difficult subject make it a unique item.

The book is loosely organized around what is considered to be three fundamental types of engagement: direct, indirect, and lateral. According to the authors, direct engagement is equivalent to an attack without discretion, a traditional offensive maneuver; indirect engagement is more subtle, one that forces an opponent to use his own strength against himself (like in Judo or Sumo wrestling); lateral engagement is even more aberrant - leading your opponent astray so that he loses morale or loses faith in his ability to win (usually done through psychological means). Karpov and Phelizon discuss, in detail, how each type of engagement relates to their areas of expertise. Often they compare and contrast their views, and this is where the book truly excels. Phelizon even liberally quotes Sun Tzu and texts on Eastern philosophy - all in an effort to, as the dust-jacket describes, "illuminate the dynamics of competition, strategy, and negotiation."

Why do these authors succeed at describing chess as a metaphor while other, less expert chess players, businessmen, and journalists fail? The answer lies, possibly, in the difference between expressive and receptive language. Having receptive language means that you can see a word or concept being used and understand its meaning, but you can not express thoughts using that word or concept. Having expressive language means that you can actually express ideas using that word or concept. (Here's an example courtesy of the movie Reality Bites: Define "irony." Most people can't. At best they can easily give examples of ironic events, but they cannot provide an accurate definition of the word without heading for the dictionary. The correct definition from the movie is, "When the actual meaning is the complete opposite of the literal meaning.")

Anatoly Karpov can communicate through an expressive language of chess. The poor fellow who writes for The Rocky Mountain News can't. He can only recognize a relationship between the football game he watched and his incomplete notion of chess strategy; he doesn't understand the relationship well enough to elaborate on it. This, unfortunately, to the experienced chess fan, makes the journalist's metaphor flop on the page.

One way Karpov and Phelizon demonstrate their expressive language skill is by explaining not only the intricate ways chess can be compared to life, but also why it can not. From Phelizon we learn:

...the universe of negotiation is closer to the world of chess than of war. Both adversaries must follow a certain number of rules. This is not the case in war where most normal rules are abolished and where an imperative need to kill is involved.

This is why the term `economic warfare' seems to me to be totally inappropriate. In the business world, naturally there is fighting, but there is no war. Consequently, you should never consider your adversary your enemy.

From Karpov we learn:

It is clear that chess is not a model for the military world, the business world, or the political world. Why? Because in chess, the pieces always start from the same positions...In the real world, however, it is extremely rare to find a balanced starting situation where the chances of winning for both parties are about equal.

That being said, the study of the psychology of chess can offer useful parallels in general to someone in the business of politics. First, the number of possible combinations in chess is immense...that is how things are in real life. The combinations are infinite, and situations can not be reduced to equations.

A second similarity between chess and the business world relates to the uncertainty that the protagonists face with the future...anything can happen until the scoresheet is signed.

This last point - advice to always keep an eye on the fat lady - is stressed over and over by Karpov throughout the book. He dispenses a lot of advice, actually. Some of it is profound, but a lot of it - too much, in fact - is centered on match preparation and opening preparation, topics not exactly relevant to class and club players.

Unfortunately there are other, more severe, problems. All too often, Karpov's choice of examples are questionable, and the victims of his always-superior engagement strategy (we never see him, nor Phelizon for that matter, reflect on a mistake) are usually none other than his old rivals, Korchnoi or Kasparov. This bias makes Karpov appear, more or less, like an unreliable narrator. Are his examples really the best, or does he still hold a grudge after all these years, and do we find him picking second-rate examples solely to make his enemies look bad?

At one point, the narrator asks Karpov to describe the lateral approach in chess. Karpov then goes on to give a rather involved story that describes how he seemingly maneuvered Korchnoi into playing their 1974 Candidates match in Moscow rather than in Leningrad.

Koutly: Anatoly, how do you see the lateral approach in chess?

Karpov: To answer your question, I will tell you a personal story. I happened to be pretty close to Korchnoi and his family, because for four years we both lived in Leningrad. I even had a chance to secretly help him prepare for the qualifying match for the world championships... A short time later, in 1974, I had to play an official match against Korchnoi. We disagreed on where the match should take place. I really didn't care, but I knew it was an important issue to him. Korchnoi wanted to play in Leningrad, or in a Baltic region city, Riga or Talinn. I wasn't too keen on Leningrad, since that's where Korchnoi was born, had a lot of friends, and was much better known than I...

Koutly: So what were the cities that you finally chose?

Karpov: I offered Moscow or any city in the south of the Soviet Union. The authorities realized that this match was important because the winner would play Fischer. Moscow was interested...but Korchnoi was immovable. After conceding a few points in my favor, he told me, `In exchange for all my concessions, go to Moscow and tell the minister [of Sports] you are okay with playing in Leningrad.'" And that's what I did...The minister replied that he accepted all the proposals except for the location...

Korchnoi, in his biography Chess is my Life, writes about how he defended himself from these lateral attacks:

Exploiting his privileged position, Karpov insisted on all the points that he considered necessary for him... In this situation, where I was being kicked by everyone, I had to remain myself - otherwise I would have lost the match psychologically even before it started!

This being the Soviet Union, the authorities - not the players - made the final decision to hold the match in Moscow and, in the end, Karpov and Korchnoi's negotiation amounted to very little. (Karpov won the match. Fischer resigned his title in 1975, and Karpov went on to become the 12th World Champion.) Karpov likely picked this example to show the severe impact the final outcome had on his nemesis rather than to demonstrate its cogent instructional value. In a sense, Karpov didn't answer the question.

Karpov's ego has biased the book in other ways, too. Edward Winter, the razor-tongued British critic, first pointed out serious factual errors in the French edition when he briefly reviewed it on his website (in Chess Note #4448). Winter writes about one of these errors: "An editorial footnote...gives the false impression that Kasparov lost a world championship match to Karpov in 1993." This error, as well as the others, was not corrected in... Read more ›
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5.0 out of 5 stars Chess and the Art of Negotiation: Ancient Rules for Modern Combat, July 4, 2009
This review is from: Chess and the Art of Negotiation: Ancient Rules for Modern Combat (Hardcover)
Business skills, negotiaton skills, psychology, art and reasoning are all interweaved beautifully to produce a masterpiece of a book. Written in the form of a dialogue amongst three people, this book is ideal for someone interested in strategy. I strongly recommend it for anyone in business, especailly those who have read - The Art Of War.
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