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1 of 1 people found the following review helpful:
5.0 out of 5 stars
The history of chewing gum's marketing and popularity,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Chewing Gum: The Fortunes of Taste (Hardcover)
The history of chewing gum's marketing and popularity might seem to some like a narrow topic for a business book: think again. Michael Redclift's Chewing Gum: The Fortunes Of Taste holds plenty of insights into advertising and marketing an innovative new product, telling a zany story based on a scheme hatched by Chicago's Wrigley brother - and social theory scholar Michael Redclift proves the perfect person to bring this tale to life.
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Chewing Gum: The Fortunes of Taste by M. R. Redclift (Hardcover - May 27, 2004)
$39.95
In Stock | |
 
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