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Childhood Under Siege: How Big Business Targets Children [Hardcover]

Joel Bakan
4.5 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

August 9, 2011
Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents’ fears, and operate with callous disregard for children’s health and well-being.

The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children’s intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children’s social and emotional worlds to compel them to spend more and more monetizable time online. America’s schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children’s chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments.

Nelson Mandela once sagely remarked that “there can be no keener revelation of a society’s soul than the way it treats its children.” The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors.

Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices.


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Editorial Reviews

Review

"Childhood Under Siege outlines the powerful strategies at play in the corporate war against children. Bakan maintains that, while most families do their best, they are outmaneuvered by well-paid experts serving the needs of greedy and heartless corporations. This engaging, carefully researched and important book is a call to action to those who believe we have a responsibility to protect all our children with our laws and public policies as well as our hearts." (Mary Pipher, author of The Shelter of Each Other and Seeking Peace)

"Childhood Under Siege is a compelling call to arms in the covert war for our children's minds, health, and future. Joel Bakan empowers us all to stop lamenting the destruction of childhood and do something to rescue it." (Jane M. Healy, Ph.D., Educational Psychologist and author of Different Learners: Identifying, Preventing, and Treating Your Child's Learning Problems)

“The assault on childhood in our corporate-dominated and profit-driven society, painfully dissected in this penetrating study, is a tragedy not only for the immediate victims but for hopes for a better future. It can be resisted, as Joel Bakan discusses. And it is urgent not to delay.” (Noam Chomsky, author of Hopes and Prospects)

“Joel Bakan documents and depicts a modern disaster-in-the-making as ominous as our society's assault on the natural environment: the social and economic destruction of the conditions for healthy childhood. An eloquent and prophetic work we need most urgently to heed.” (Gabor Maté, M.D., author of In The Realm of Hungry Ghosts: Close Encounters With Addiction)

“To be a child today, even in affluent countries like ours, is no longer a time of innocence, idyll and discovery, as Bakan reveals in Childhood Under Siege. Most children today grow up on a planet in which billions of tons of toxic chemicals have been poured into the air, water and soil; in a big city where the opportunity to encounter nature has been replaced by concrete, fast cars, video games and shopping malls; in a world in which childhood represents a marketing challenge and opportunity. Read this important book and then start working for change.” (David Suzuki, co-author of The Sacred Balance: Rediscovering Our Place in Nature)

"Joel Bakan's new book is a compelling, informed alarm about the insidious and invisible ways children are being manipulated into thoughtless consumers. Childhood Under Seige is an essential read for anyone who works for or cares about children because we simply can't advocate for and teach them effectively if we don't know what we are up against. As a mother and a teacher, it was sometimes overwhelming to read this book, but for my own work and parenting I forced myself to keep going. At times it was deeply frightening--and I do media literacy training as part of my work. It's very simple: If you want to be relevant in a child's life, you need to read this book." (Rosalind Wiseman, author of Queenbees and Wannabees)

“Our new century of unlimited private profits has put an end to the era of publicly protected childhood. Separated by corporate design from their parents, kids have become capitalism's newest and most lucrative (and most vulnerable) consumers. In his Childhood Under Siege, Joel Bakan offers an angry but careful analysis of how the market flourishes today by selling our children everything from dangerous drugs, toxic plastics and unhealthy snack foods to violent and addictive video games and for-profit standardized tests. The villains here are not playground stalkers but supposedly "child-friendly" companies like Nickelodeon, Facebook, Pfizer and Edison Schools, along with a trillion dollar children's marketing machine and a "government is the problem" ideology that hasmade public regulation of the interests of children all but impossible. If they read Bakan carefully, once they get over their rage, both parents and policy makers may be ready to lift the corporate siege that is threatening not just our children but childhood itself." (Benjamin R. Barber,author of Consumed: How Markets Infantilize Adults, Corrupt Children andSwallow Citizens Whole)

"Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children." (Booklist (starred review))

"[Bakan] calls for government regulation of big business, citing examples sure to make parents take notice...A provocative argument." (Kirkus)

About the Author

Joel Bakan is a professor of law at the University of British Columbia in Vancouver, Canada. His book The Corporation was published in twenty languages, was an international bestseller, and inspired the critically acclaimed hit documentary of the same name. --This text refers to the Paperback edition.

Product Details

  • Hardcover: 288 pages
  • Publisher: Free Press; First Edition edition (August 9, 2011)
  • Language: English
  • ISBN-10: 1439121206
  • ISBN-13: 978-1439121207
  • Product Dimensions: 9.1 x 6.4 x 1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #824,502 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews
9 of 12 people found the following review helpful
5.0 out of 5 stars Good Parenting is A Political Responsibility August 23, 2011
Format:Hardcover
Parenting seems to be getting harder these days and there are many reasons for that...dual career couples, not enough family time, economic woes that affect family resources...but there's another big parenting problem for families today...it's all happening in the name of big business...while corporations get fatter and richer, our children are becoming addicted to violent video games, poisoned by toxic chemicals in our environment, and prescribed potentially deadly psychiatric drugs...
Joel Bakan's book is a wakeup call and a call to action for parents who want to protect their children and have them grow up in an environment that isn't threatening them at every turn.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Interesting and Informative - September 15, 2011
Format:Hardcover
Author Joel Baken is an attorney and parent advocate. In 'Childhood Under Siege' he provides a catalog of abuses of children by businesses. Children's direct buying power, when combined with their influence over parents' spending, tops $1 trillion/year. This gives lots of incentives to various businesses to mine them for profit. Bakan addresses eight areas that he believes merit special attention.

The first is video games - 'Grand Theft Auto IV' was released in 2008 and sold 6 million units the first week for $500 million. Having bad things happen to virtual pets left without attention (eg. subscribing to a paid upgrade) is now used to addict children to online games. More obviously, such games inure players to violence and sex. Tweens and teens spend about eight hours/day online or watching TV. Both offer plenty of other unhealthy diversions/'education' during that time.

Baken's section on pediatric psychotropic drugs was the most interesting section. The 1980 Bayh-Dole Act allowed scientists and institutions ownership over discoveries made with federal funding. Prior to that medical research was done mainly in public institutions by academic physicians and shielded from the corrupting influences of marketing. Now corporate partners have poured money into this area - influencing the increased number of DSM (Diagnostic and Statistical Manual of Mental Disorders) categories of pediatric maladies, and the purported remedies.

The vast majority of published research covers only positive results of clinical trials; of these, approximately half are ghost-written by corporate-sponsored writers. The studies themselves introduce subtle but important biases by careful selection of the 'right' questions - eg. comparing a new drug with a deliberately weak alternative. University and hospital efforts to minimize this are derided as 'bureaucracy,' and the drug companies now steer clinical trials to private companies and offshore locales. The companies also illegally promote 'off-label' uses for their drugs. Not surprisingly, prescribed drug use among the young as mushroomed, and a number of deaths have resulted.

Then its on to the more predictable culprits - environmental polluters. Readers also learn that U.S. corporations delayed the banning of lead in paint and gas for about 40 years after Europe, claiming 'no proven effect.' Biased (industry-supported) think-tanks haven't helped either.

Some of Bakan's criticisms, however, are overdone and simplistic - who doesn't expect product advertising on TV to be often slanted towards children. The 'good news' is that Bakan also sees corporations as part of the solution - eg. McDonald's 'Happy Meals' created to encourage interest in and support for environmentalism.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A Must Read March 16, 2012
Format:Hardcover
Intriguing and sometimes shocking, always provocative, this account of the methods by and extent to which those in business shape children's behavior and belief systems is absolutely sobering. The strategic approach taken by business to achieve its ends of behavioral control toward maximization of profit is both accurate and maddeningly wrong. After reading this book, one cannot say they are unaware. It is a call to action for those so inclined.
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