China: The Consumer Revolution [Hardcover]

Conghua Li (Author), Deloitte & Touche Consulting Group (Author)

Book Description

Publication Date: February 1998

Advance Praise for China: The Consumer Revolution "Conghua Li's book gives outsiders a fascinating insight into what is happening in China's consumer market today.. The puzzles of the Chinese consumer are explained in a way nobody has previously attempted. This is a must read for those who have their stakes vested in the most dynamic and difficult, and yet the last remaining, consumer utopia of the world." - Kenichi Ohmae Ohmae and Associates, Chancellor's Professor of Public Policy of UCLA Author of The Borderless World and The Mind of the Strategist "This book is one of the most incisive studies of China's consumer market. It not only gives a clear picture of China's consumer today but points to an exciting and surprising picture in the future." - Mark Mobius President, Templeton Emerging Markets Fund, Inc. "China's economy is increasingly driven by its internal market and its consumers. To succeed in that marketplace it is crucial to stay on top of fast changing consumer needs and tastes. Conghua Li provides invaluable and interesting insights on the most important Chinese consumer trends that are essential for MNCs to understand." - John A Quelch Sebastian S Kresge Professor of Marketing, Harvard Business School "Conghua Li is right on target regarding the emergence of a consumer-driven market in China. His timely book is a solid foundation for any marketer contemplating a China launch or expansion. Marketing in China is not for the faint of heart, but absorbing China: The Consumer Revolution will increase your odds for success." - Richard C Bartlett Vice Chairman, Mary Kay Holding Company "This book is a rigorous in-depth study of the Chinese Consumer. It is the pioneering research of an insider. It shows what drives consumption in next century's first world economy and how this is likely to evolve creating new opportunities." - Professor Pedro Nueno Chairman of the Academic Council, Member of the Board China Europe International Business School (CEIBS)

Editorial Reviews

Review

China: The Consumer Revolution provides a fascinating overview of some of China's major consumer trends. The chapter called "Pioneering," for instance, examines new types of urban development in China, such as "satellite cities," where great masses of people turn small villages into industrial centers. The book concludes with a practical guide to establishing a business in China aimed at selling goods and services to Chinese consumers. The future of U.S.-China relations may come down to how successful the average U.S. business is at establishing itself in China. -- Upside, Eric Nee

From the Publisher

This book gives businesses the information they need to access the largest consumer market in the world. It analyzes the economic changes within China from a consumer standpoint and helps readers understand the cultural and economic factors that drive China and her people.

See all Editorial Reviews

Product Details

• Hardcover: 300 pages
• Publisher: Wiley (February 1998)
• Language: English
• ISBN-10: 0471248622
• ISBN-13: 978-0471248620
• Product Dimensions: 9.1 x 6.3 x 1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,329,214 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars Chinese perspective - very circular in nature., February 18, 2000

By 

Dr. Lois Bitner Olson (SDSU: San Diego, CA) - See all my reviews

This review is from: China: The Consumer Revolution (Hardcover)

The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation.

2 of 3 people found the following review helpful:

5.0 out of 5 stars An outstanding analysis of the Chinese consumer market., November 6, 1998

By A Customer

This review is from: China: The Consumer Revolution (Hardcover)

This book reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China. John R. Jagoe, Director, Export Institute.

0 of 1 people found the following review helpful:

5.0 out of 5 stars A great portrait of chinease consummer in the 21st cent, April 5, 2001

By 

José Andrés López de Fez "Jalf" (Sevilla) - See all my reviews

This review is from: China: The Consumer Revolution (Hardcover)

The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation. It reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China.