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3 Reviews
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Average Customer Review
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2 of 3 people found the following review helpful:
5.0 out of 5 stars
An outstanding analysis of the Chinese consumer market.
This book reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China. John R. Jagoe, Director, Export Institute.
Published on November 6, 1998
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4 of 4 people found the following review helpful:
3.0 out of 5 stars
Chinese perspective - very circular in nature.
The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation.
Published on February 18, 2000 by Dr. Lois Bitner Olson
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4 of 4 people found the following review helpful:
3.0 out of 5 stars
Chinese perspective - very circular in nature.,
By Dr. Lois Bitner Olson (SDSU: San Diego, CA) - See all my reviews
This review is from: China: The Consumer Revolution (Hardcover)
The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
An outstanding analysis of the Chinese consumer market.,
By A Customer
This review is from: China: The Consumer Revolution (Hardcover)
This book reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China. John R. Jagoe, Director, Export Institute.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
A great portrait of chinease consummer in the 21st cent,
By José Andrés López de Fez "Jalf" (Sevilla) - See all my reviews
This review is from: China: The Consumer Revolution (Hardcover)
The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation. It reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China.
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China: The Consumer Revolution by CongHua Li (Hardcover - Feb. 1998)
Used & New from: $0.01
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