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As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything Hardcover – November 9, 2010
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Top Customer Reviews
The author teaches modern Chinese history at Oxford University and has written one previous book on China. The 205-pages of text of the book As China Goes . . . is followed by 29 pages of notes, three pages of further readings, and a complete index. The notes section is thorough, comprehensive, and extremely competent.
The book is not only well-written, it is well-researched, too.
Having recently visited both Shanghai and Beijing, I was interested in the author's perspective of China, and that is why I sought out this book.
His eight chapter titles reveal, in part, what this book is about: 1) No Going Back? 2) Who Gets What? 3) Made in Taiwan. 4) Standardizing Abundance. 5) Branding Consumer Consciousness. 6) Living in a World of Fakes. 7) Extreme Markets. 8) Environmental Implications.
I thought the continuing contrast between the past and the present throughout the book was interesting and stark. Having been there recently, I was able to witness the characteristics Gerth offered about present-day China. Having lived and worked in Dacca, East Pakistan (now Bangladesh) for nine months, it is not difficult to visualize the China Gerth knew when he went to school there, and the China with which he contrasted the present.
This is a well-written, well-researched, well-organized, and well-presented narrative that offers an accurate picture of China both then and now. Gerth's examples--whether personal, from contacts, or from his research--are interesting, useful, and certainly help advance his narrative.Read more ›
Most Recent Customer Reviews
Writing about China has become somewhat of a cottage industry, and there are a lot of books out there if you are interested in reading about it, but I have to say, this is one of... Read morePublished 21 months ago by TopCat19
This book is very complete in scope. Learned a lot about why we should pay attention to China, its aims and. reasoning. This book explains why China does what it does and why!Published on September 10, 2013 by frederick palmer
The title of the book ought to be "As China's Consumers Go ...." This is a very readable book and informative. Read morePublished on January 12, 2013 by Jim Manis