I spent most of the period from 2001 - 2004 living and teaching in Suzhou, China, a smallish city by Chinese standards that, in the last decade, has come out of nowhere to have the fourth largest GDP in the country. I have also read dozens of books attempting to describe what's going on in China. Most get parts of the picture right, but many are badly dated. Regardless, no one has done as good a job as Ted Fishman in describing the business and economics of today's China. If you truly want to understand how China's business engine works and how it is changing the rest of the world in ways we have barely begun to recognize, CHINA, INC. is an essential read, and easily the best book published on the subject.
Mr. Fishman approaches his subject matter from a wide variety of informative angles, supporting his arguments with factual data, statistics, and numerous anecdotes, any number of which I recognized from Chinese news reports. He begins with a look at Shanghai's transformation into one of the world's leading cities. He next steps back in time to present an historical perspective on how China's peculiar brand of "rule-breaking" capitalism came into being, illustrated by a fascinating look at the city of Wenzhou. He traces the rise of Shenzhen in southern China and the growth of the real estate and personal automobile markets. Chapters 6 through 9 are the strongest in the book, detailing China's impact on business in Pekin, Illinois and Rothenburg, Germany, the role of Wal-mart, the global impact of the "China price," technology transfer, and product counterfeiting and piracy. Throughout, these topics are illustrated with plentiful stories, specific examples, and commentaries from executives in the effected industries.
Fishman makes it clear that China has become a formidable global competitor, with the potential to become an economic juggernaut. The numbers are enormous, the entrepreneurial drive is remarkable, the educational system is extraordinarily focused a single goal, and the speed of adaptation and ability to capture market share in every industry they tackle are frightening. Combine this with massive government subsidies and a laissez faire attitude with regard to patent and intellectual property rights, and you have the makings of a country in which anything is possible, at the least cost imaginable. China's steady capture of manufacturing jobs from the West, its enormous build-up of American dollar and Treasury bond holdings, its thirst for oil and natural resources, and its steady production of science and engineering graduates create the distinct possibility of a huge international power shift over the next 30 - 50 years. CHINA, INC. presents these arguments clearly and forcefully, in an engaging and very readable manner.
CHINA, INC. is at its best describing the country's entrepreneurial spirit, springing from peasants, small villages, and hungry neo-capitalists starting on a shoestring. Their no-holds-barred drive for economic success and quick payoff leads tens of thousands into every corner of the business world. For example, Fishman illustrates effectively how migrant peasants struggling for a toehold in Shanghai have discovered eBay and the Internet. More significant, he shows how entire Western industries like furniture, buttons, socks, shoes, and Christmas ornaments have been rocked by competition from small-scale Chinese entrepreneurs. No State agency planned and studied these industries, no management consultants prepared market potential reports or competitive analyses, and no governing body stepped in to create rules and regulations. They happened because small businessmen smelled opportunities and pursued them ruthlessly. That's the competition America faces for the next fifty years. CHINA, INC. draws a clear picture of what it looks like and what it portends.
My biggest criticism of CHINA, INC. is that I believe Mr. Fishman has somewhat overstated his case by downplaying China's negatives, of which there are many beyond the obvious ones of rural poverty, wealth imbalance, and industrial pollution (sounds like the U.S. prior to 1940, doesn't it?). First, the country has a totally dysfunctional banking system, burdened by weak controls, massive frauds and embezzlements, and non-performing loans on the order of 40% or more. Second, China's stock markets are nothing more than poorly regulated casinos - it's no coincidence that their stock markets are off by nearly half over the last 3-4 years while their GDP has skyrocketed. Third, the same lack of intellectual property rights protection that enables China to copy almost anything will inhibit its own best talents from creating anything new out of the same fear of counterfeiting. Fourth, China's form of capitalism almost completely lacks a rule of law - contracts are meaningless, courts are unhelpful, and connections matter far more than right or wrong as defined by law. Finally, China stands one day to find itself repeating Japan and Korea's experience once its labor rates begin to rise and manufacturing jobs begin to migrate once again, perhaps to India, or maybe Africa. History has a way of repeating itself in this regard.
Although I found CHINA INC.'s organization a little loose and the material wandering occasionally, I heartily commend Mr. Fishman for pulling a wealth of information and analysis together to draw an appropriately alarming picture of a country we understand too little and ignore too often (just as we once did with Japan). CHINA, INC. is an excellent, fact-filled study of how China is playing the global economic game today, and it is right on target. This book deserves to be read by anyone trying to understand the world economy today, and it should be required reading for everyone in Congress and the White House.