With forty percent of the world population, China and India are potenially both the world's largest markets and the biggest host countires for EU foreign direct investment. This excellent collection provides the latest research findings concerned with the analysis of economic performance and business strategies of forms operating in these markets.
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Book Description
Editorial Reviews
About the Author
Sam Dzever is Professor of Marketing and International Business at IAE, University of Poitiers, France.
Jacques Jaussaud is Associate Professor in Management at IAE, University of Politiers, France.
Jacques Jaussaud is Associate Professor in Management at IAE, University of Politiers, France.
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