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China's Megatrends: The 8 Pillars of a New Society [Hardcover]

John Naisbitt , Doris Naisbitt
3.1 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

January 5, 2010

A groundbreaking look at a new social-political model on the rise

John and Doris Naisbitt, longtime China observers, provide an in-depth study of the fundamental changes in China's social, political, and economic life, and their impact on the West.

With extraordinary access, and using the same techniques behind John Naisbitt's international bestseller Megatrends, the Naisbitts have traveled the country, interviewing journalists, entrepreneurs, academics, politicians, artists, dissidents, and expatriates. With the help of twenty-eight staff members of the Naisbitt China Institute in Tianjin, they have monitored local newspapers in all of China's provinces to identify the evolving perspectives and deep forces underlying China's transformation. Their research reveals that China is not only undergoing fundamental changes but also creating an entirely new social and economic model—what the Naisbitts call a "vertical democracy"—that is changing the rules of global trade and challenging Western democracy as the only acceptable form of governing.

The Naisbitts have identified 8 pillars as the foundation and drivers of China's new society:

  • Emancipation of the Mind
  • Balancing Top-Down and Bottom-Up
  • Framing the Forest and Letting the Trees Grow
  • Crossing the River by Feeling the Stones
  • Artistic and Intellectual Ferment
  • Joining the World
  • Freedom and Fairness
  • From Olympic Medals to Nobel Prizes

Examining each of these 8 pillars in great detail, China's Megatrends describes the new China for the knowledgeable and the newly curious, offering fresh and provocative insights and lessons to be learned.


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Editorial Reviews

From Publishers Weekly

Naisbitt, author of the 1982 bestseller Megatrends—an analysis of the economic, political, social and cultural transition taking place in the U.S.—collaborates with his wife and turns his focus to our competitor to the east. Why, the authors ask, has autocratic China succeeded while many democratically governed states have failed to make economic progress? He tells a compelling story of a country that is maturing in hyperdrive and can concentrate on economics partially because it isn't distracted by election cycles and national soul searching. The book runs down the eight pillars of a new society, the strategic moves that have maneuvered China forward, and examines Chinese values, artistic and intellectual ferment, freedom and fairness, media and the swift changes that have brought a country in which wealth was unthinkable and education derided into a place that values entrepreneurism and boasts a business school enrollment comparable to middle-income countries. A thoughtful, ambitious overview sure to be of interest to all those curious about world economics. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“An intriguing look at the new China” (Kirkus Reviews )

“Acompelling story of a country that is maturing in hyperdrive and...A thoughtful, ambitious overview sure to be of interest to all those curious about world economics.” (Publishers Weekly )

“The best explanation to date of the hows and whys of China’s rapid rise.” (Raymond Zhou, China Daily )

Product Details

  • Hardcover: 272 pages
  • Publisher: HarperBusiness; First Edition edition (January 5, 2010)
  • Language: English
  • ISBN-10: 0061859443
  • ISBN-13: 978-0061859441
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #656,981 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
47 of 52 people found the following review helpful
3.0 out of 5 stars Biased and Incomplete, but Still Worthwhile January 27, 2010
Format:Hardcover
John Naisbitt is a popular futurist who is now focusing on China, and joined by his new wife Doris in writing "China's Megatrends." After traveling numerous times throughout China, interviewing a range of professionals, and monitoring local newspapers in all of China's provinces, they offer a book built around eight 'pillars of the new system.' Unfortunately, these pillars do not translate well into concrete concepts, and are instead mostly illustrated with anecdotes and described by effusive paeans. Nonetheless, "China's Megatrends" also provides valuable perspectives and background with which to view our Asian competitor.

The Naisbitts believe China has a different ('vertical') type of democracy than western nations, and explain how the nation has a single party with local elections taking place in 680,000 some locales, with those elected approving budgets at that level and electing representatives to higher levels. The book, however, omits the key role and requirement of Chinese Communist Party (CCP) membership. The Naisbitts concede that censorship does occur, but largely in the context of the Confucian values of politeness, loyalty to the state, and saving face - euphemisms in Western eyes, at best. The good news is that dissent is much more tolerated than previously, and Confucian values also include an obligation of the leader towards his/her followers.

On the other hand, "China's Megatrends" also raises important points that deter an overly quick rush to judgment of China using our values. The Naisbitts state that they "don't feel entitled to lecture a leadership that has led millions out of poverty, has the support of the vast majority of the people, and is well aware of what needs to be done." They then ask, "Why has 'autocratic' China succeeded in making economic progress, while many democratic states have failed?" The Naisbitts believe that the CCP's constancy has allowed China's long-term direction to be set and carried out without the distractions and disruptions of western elections, and that when a nation is on the brink of collapse it cannot afford the time to discuss and vote on how to get out of the mess. Specifically, Deng Xiaoping and his successors took one billion people divided in a class struggle after Mao's death and united them behind the goal of transforming the country. When the transformation began in 1978, most any work carried on outside the state structure was illegal, and only 165,000 Chinese graduated from a university. Today, state-owned enterprises (SOEs) account for less than half of China's industrial GDP, and 4.5 million Chinese recently graduated from a university.

"China's Megatrends" also points out how its leaders often moved forward through experiments, one of the best known being designating five coastal areas as 'special economic zones' free of traditional regulations. Another was allowing small banks to sell up to 15% of themselves to western banks as a means of learning improved practices. Probably most important was the pact initiated by 18 destitute farmers in October, 1978 - agreeing to split the commune's cropland into 18 plots to be worked by the individual farmers and their families. (During the Cultural Revolutions, farmers, many owning less than an acre, had been persecuted, dispossessed, even killed.) The group of 18 were supported by the local CCP first secretary, and then Deng Xiaoping. At about the same time peasants were given drastically reduced quotas. What food they grew beyond the quota was sold on a free market at unregulated prices. This was an instant success, quickly causing one of the largest increases in standard of living for such a large number of people in such a very small space of time. This system maintained quotas, and thus, the element of socialist societies in which food and employment was ensured by the state.

The 'problem' with these new-found successes (emulated also in industrial production) was that a two-track pricing system ensued - one for state-produced goods, and a higher one for goods produced independently. This led to citizens upset over officials profiting from transferring SOE products to the private market, March, 1988 price decontrol (per recommendation of Milton Friedman, and endorsement by a citizen survey), 95% inflation the next month, government allocation of food and fuel in August, and economic growth hitting a nadir in 1989. Hundreds of thousands then gathered to mourn the death of a pro-democracy and anti-corruption former Secretary General Hu Yaobang in Tienanmen Square (more at about 400 other locations as well), and eventually began protesting for more (or less) economic and political change. After about six weeks of continued unrest, the Chinese army was called in, and arrived June 4, 1989 - despite being hampered by demonstrators and burning blockades. Ergo, tanks, troops, and tragedy in Tienanmen Square. The 'good news' is that civil war did not result (a fear acerbated by China's Cultural Revolution history), nor were the economic reforms undone.

Other reforms since then include Jian Zemin's 1997 support for SOEs having financial problems to pair up with healthy enterprises - rarely were both brought down, no longer requiring farmers to pay land tax (2005), and allowing farmers to lease their land as of 2008. Future plans include increasing China's R&D (more funds for laboratories, projects), continued recruitment of Chinese 'sea turtles' - highly educated Chinese science, management and finance professionals previously working in the U.S. that return to China for attractive research and professorial positions, having the government bear most medical expenses by 2011, increased use of non-polluting power generation, 50% college graduation rate, etc.

The importance of Confucianism in China's society is another important topic brought out by the Naisbitts. Since at least 200 B.C. it has provided the working rules and ethical precepts for Chinese to follow, stressing societal and family obligations, loyalty, and education. U.S. history, howevever, stresses personal initiative and independence - attributes that were key to our early development and economic success, but more problematic in a nation crowded with 300+ million and significant environment issues.

Interesting side-note from "China's Megatrends:" Shanghai's largest bookstore is 7 floors, each the size of a football field.

Bottom Line: "China's Megatrends" is incomplete and embarrassingly biased in some sections, and tells its story in a cumbersome, overly-anecdotal manner. On the other hand, the Naisbitts provide a significant service pointing out that we should not be so quick to criticize China's leadership,values, and culture. No other national leaders have done so well over such a short period of time. Still, we cannot forget the terrible prior record of Mao Zedong - his 'Great Leap Forward' (created widespread famine), 'Cultural Revolution,' and political purges are widely believed to have caused the deaths of between 50 to 70 million people. Nonetheless, it is time to rethink our own values and problems in the light of China's recent successes vs. our own flat-lining economy and inability to resolve major problems such poor international pupil achievement rankings, high health care costs, global warming, deteriorating infrastructure, and ever-deepening deficits.
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29 of 36 people found the following review helpful
By J. Liao
Format:Hardcover
In China, the state controls the media and what people think and do. The Internet poses a big challenge for the government. But you still see how the state gradually achieved complete control of it. The western world knows about the Google's fight with state control, but few know about the fact the Chinese government employed millions of "Internet commentators". What does those "commentators" do? They spread official propaganda across the Internet. They confuse the public by creating shadow opinions everywhere. They are paid half a Chinese yuan for each comments they public online. They are known among Chinese people as the "half-yuan" or "Wumao" in pinyin.

No disrespect intended, but this book is an excellent example of half-yuan products. The authors pretend to be independent thinkers but are actually reflecting the values and concepts of the official propaganda of Chinese government. The western world may not know this; this book is published in Chinese several months before it is published in English. The Chinese government officials readily endorsed it as patriotism education materials. This fact gives me the suspicion that Chinese officials in charge of propaganda may have ghost written the whole thing. This book generates so much disgust that I cannot finish it. One of my friends who read the whole thing commented that the Naisbitts cited Chinese leaders more often than any other books, including all government propaganda materials. To a Chinese reader, the Naisbitts are so naďve that they are rare even with a Chinese standard, which is a low standard by the way, the Chinese educational system does not teach people how to think critically.

In the very first page and first paragraph, the Naisbitts claim that the Chinese people do not want democracy--it is a typical illustration by tyrannical government that any call for democracy is a call for western-style democracy! But how do the Naisbitts know? Does 1989 student movement count? After 1989 the government tightens political control in every aspects and everywhere. The Naisbitts would not know because they were too busy talking to and dining with the government officials and royal councils, while at the same time, Chinese people who were audacious enough to voice their opinions involuntarily disappeared.

The Naisbitts had lost their credibility completely by writing or rather endorsing this book. If the Naisbitts had not been paid by the Chinese government for millions of dollars for this book, they essentially had a very bad deal. That is exactly how much this book values to the tyrannical government in China. The western world would not allow the Chinese government to spread propaganda beyond Chinese borders. The Naisbitts are their only choice. The Naisbitts really did a poor job because they did not pretend enough to be independent thinkers but rather a pair of parrots with western faces that resonate with dictators, well, isn't that their intention in the beginning after all?

If you are naďve enough to believe in political statements from oppressive regimes, do not set foot on their territories. It's simply safer. It is a tragedy that you let yourselves be duped. It is a triple tragedy that you become the accomplice and/or principle in a new campaign to dupe more people, both in and outside their territories.
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16 of 19 people found the following review helpful
2.0 out of 5 stars Mega difficult read February 8, 2010
By JD
Format:Hardcover
The extensive reviews of the historical facts and misrepresentations in this book are covered in detail by other reviewers so these ideas need not be repeated again. The problem with the book, aside from the bias and incorrect facts, is the writing style. Truthfully I could not get all the way through the book as it is written in a rather arcane fashion in terms of sentence structure. I had to keep rereading sentences to make them make sense. It most likely was written by Doris Naisbitt as she often refers to "when John was here or there or did this or that". One gets the feeling the book was written in a language other than English and then poorly translated. I finally skimmed the main concepts looking for new and potentially helpful ideas. A few are to be had but not for the effort that one has to put into reading this poorly written book, hence the 2 stars. If you are interested in the book check it out from the library, then if you like it buy it for future reference.
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Most Recent Customer Reviews
5.0 out of 5 stars Text for class, China Economics and growth
This text delivers a comforting and seemingly accurate pictorial concerning current social, political, historical, and economic conditions of the Chinese growth. Read more
Published 4 months ago by ChangeItOrDrownIt
1.0 out of 5 stars Completely biased
I was expecting to read an analysis of China future megatrends. I saw a complete propaganda book of China... It's a total disappointment.
Published 9 months ago by Arnaldo Satoru Gunzi
1.0 out of 5 stars kiss ass book
easy 2 hour read about John's pro-China view on political/economical/social development on the works based on Deng's 8 pillars. Read more
Published 10 months ago by David Ip
3.0 out of 5 stars Good description of China's point of view on different issues
The book starts out very well. It outlines the hypothesis and explains the key "pillars" that support China's emergence. Read more
Published 13 months ago by Dmitry Yermolayev
2.0 out of 5 stars Disappointed
I've read a few of Naisbitt's books and generally liked them. This one I listened to. After the first 1/2 of the book I decided I'd had enough.

Why? Read more
Published 18 months ago by R. J. McCabe
1.0 out of 5 stars Simple fact checking would help credibility
The population of Sichuan province, in the list of sources, is off by about 30 million. That's a huge error and could easily have been checked, making me wonder about the attention... Read more
Published on November 17, 2010 by Kelcy A. Hahn
1.0 out of 5 stars China's Mega Trends is Mega Propaganda for China
China's Megatrends: The 8 Pillars of a New Society

this book is pure propaganda. I have even heard socialist Obama staff use phrases from this book: "bottom up, top... Read more
Published on October 8, 2010 by Mary B. Snyder
5.0 out of 5 stars Insightful & Authentic
I spend 3 months each year working throughout China. As an American who has lived in Europe for 6 years and Mexico for 5 years China has presented the steepest learning curve for... Read more
Published on August 20, 2010 by Kirkwall
4.0 out of 5 stars Mega-stretched
Long since the opium war, China has been looking for a way to meet the challenges from the west and they initially took 'Mr. Democracy' and 'Mr. Science' as their teacher. Read more
Published on August 10, 2010 by J. Sun
2.0 out of 5 stars Puzzled
While I did appreciate the insights on China offered in this book, overall I was reminded of the books on Japan that were popular in the late 1980's with similar themes as those... Read more
Published on May 26, 2010 by Ash
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