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Chips and Change: How Crisis Reshapes the Semiconductor Industry Paperback – August 19, 2011


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Product Details

  • Paperback: 272 pages
  • Publisher: The MIT Press; Reprint edition (August 19, 2011)
  • Language: English
  • ISBN-10: 0262516829
  • ISBN-13: 978-0262516822
  • Product Dimensions: 9.1 x 5.9 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #554,855 in Books (See Top 100 in Books)

Editorial Reviews

Review

"No other major industry has the severe ups and downs of the global semiconductor industry. While microchips play a major role in every aspect of modern life, the industry has given participants a roller coaster ride since the invention of the microchip in the late 1950's. Brown and Linden, two experts who have followed the industry for decades, capture the excitement of the ride in terms of a series of industry crises and provide a wealth of data-driven information which they use to give some lessons for the future. This book will be of interest to all who follow this dynamic industry."-- Bill Spencer, Chairman Emeritus, SEMATECH

(Bill Spencer)

"Brown and Linden provide a brilliant analysis of the competitive crisis facing the U.S. They explain the underlying issues by detailing the challenges which the semiconductor industry has faced. These challenges are not different than what all hi-tech industries will face in the globalized world. This book is a must-read for U.S policymakers."--Vivek Wadhwa, senior research associate, Labor and Worklife Program, Harvard Law School, and executive in residence / adjunct professor, Pratt School of Engineering, Duke University

(Vivek Wadhwa)

"Chips and Change makes an important contribution to understanding the intensifying global competition for leadership in one of the world's most strategic industries. This book will help demystify the complexities of the semiconductor world for a non-professional audience. A must-read."--George M. Scalise, President, Semiconductor Industry Association



"Brown and Linden provide a brilliant analysis of the competitive crisis facing the United States. They explain the underlying issues by detailing the challenges that the semiconductor industry has faced. These challenges are not different from what all hi-tech industries will face in the globalized world. This book is a must-read for U.S policymakers." Vivek Wadhwa , senior research associate, Labor and Worklife Program, Harvard Law School, and Executive in Residence/Adjunct Professor, Pratt School of Engineering, Duke University



"If you are involved in the challenges of the semiconductor industry, this is a book you should read." Paul McLellan Electronic Design News



"No other major industry has the severe ups and downs of the global semiconductor industry. While microchips play a major role in every aspect of modern life, the industry has given participants a roller-coaster ride since the invention of the microchip in the late 1950s. Brown and Linden, two experts who have followed the industry for decades, capture the excitement of the ride in terms of a series of industry crises and provide a wealth of data-driven information that they use to give some lessons for the future. This book will be of interest to all who follow this dynamic industry." Bill Spencer , Chairman Emeritus, SEMATECH

About the Author

Clair Brown is Professor of Economics and Director, Center for Work, Technology, and Society (CWTS) at the University of California, Berkeley. Her recent research has focused on high-tech workers, firm employment systems and performance, and wage dynamics.

Greg Linden is a a Post-Doctoral Fellow at the Center for Work, Technology and Society, University of California, Berkeley.

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Customer Reviews

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Loyd E. Eskildson HALL OF FAME on September 19, 2009
Format: Hardcover
"Chips and Change" provides an excellent overview of the rapidly changing strategic environment in the semiconductor industry, and some sense of where things are headed. Since the 1960s the semiconductor industry has been a driver of global economic growth and social change. Each country involved wants a large, viable semiconductor industry that provides good jobs. The authors use eight technical and managerial crises going back to the mid-1980s to examine the industry from an economic perspective, helping readers understand how global competitive advantage can be won and lost. None of the crises are permanently resolve, invariably rebuilding, often in a new guise (eg. fear of Japan re-emerges as fear of China).

In the first crisis, Japanese chip producers raised their share of industry revenues above U.S. producers by the mid-1980s by improving their manufacturing technology thanks to government demanding technology transfers from IBM etc. wanting access to growing Japanese markets, and lower capital costs. Their government also subsidized R&D, promoted cooperation between competitive groups, and protected Japanese markets. Japanese yields (70 - 80%) exceeded U.S. (50 - 60%), and reliability was also higher. American responses included Motorola's Six Sigma program to dramatically improve quality, U.C. Berkeley's establishing best-practice comparative performance benchmarks and the fall of "not-invented-here" attitudes in the industry, lowering the value of the dollar 51% vs. the yen, establishing a research consortium (SEMATECH) that helped chip-makers and suppliers work more closely together, and largely exiting the DRAM memory business due to overcapacity.
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1 of 1 people found the following review helpful By Thomas Morrow on September 25, 2009
Format: Hardcover
Semiconductor folks are all very familiar with the eight crises that the authors describe as reshaping the industry (rising design costs, rising fab costs, challenges and limits to Moore's Law, globalization, outsourcing, etc.). But they will appreciate the well-written and thoughtful analysis that describes the last 20 years of change, challenge, progress, and uncertainty. There is a clear appreciation of the great story that marks the rise of TSMC and fabless chip companies, the relentless pace set by Moore's Law, the global fireworks of national competition, and the ebb and flow of high tech careers. Some very sophisticated and original public policy and workforce insights.
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1 of 1 people found the following review helpful By Y. Paik on September 23, 2009
Format: Hardcover
This is a great book about the evolution of the semiconductor industry and its development cycles. Brown and Linden prvide fresh insights about the global competitiveness of America. This is an easy read, yet is based on statistics and scientif findings.
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1 of 1 people found the following review helpful By Sean Tanner on September 22, 2009
Format: Hardcover Verified Purchase
Brown and Linden provide an insightful economic history of a turbulent industry that shapes much of our daily lives. Their primer on semiconductors was useful and concise. You will come away with a new respect for the toil, risk, and resilience that characterize the chip industry.
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