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Choice, Behavioural Economics and Addiction Hardcover – November 27, 2003

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Editorial Reviews


"I highly recommend this ground-breaking book on the behavioural economics of choice applied to the analysis of addictive behaviour. The material presented in this exciting work represents a cutting-edge integration of basic behavioural science and economic theory by the leading experts and proponents of behavioural choice theories. What is revolutionary about this approach is that it moves the addictions field from its traditional preoccupation with internal biological/genetic determinants of addiction as a pathological disease to a new formulation that views addictive behaviour as a 'rational' choice? It is 'must reading' for students and professionals alike in the addictions field, including researchers and practitioners in the clinical, public health, and public policy areas. When it comes to making a decision about whether to read this book, in my view it is clearly a 'Win/Win' choice." G. Alan Marlatt, PhD. Director, Addictive Behaviors Research Center, Professor of Psychology, University of Washington, USA

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