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12 Choices... That Lead to Your Success Audio CD – January 23, 2005


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Product Details

  • Audio CD
  • Publisher: CornerStone Leadership Institute (January 23, 2005)
  • ISBN-10: 0976252821
  • ISBN-13: 978-0976252825
  • Product Dimensions: 7.6 x 5.5 x 0.6 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #3,085,709 in Books (See Top 100 in Books)

Editorial Reviews

Review

A tremendous book for every student of success ... it will reward you the rest of your life. -- Charlie Jones, author of Life is Tremendous

David's advice is right on target. I recommend this book highly for all employees. -- Audrey Boone Tillman, SVP, Aflac

Ready for greater success? Don't hesitate a minute to read this book! -- Ken May, COO, FedEx Kinkos

About the Author

David Cottrell, former executive with Xerox and FedEx, is the author of seventeen books including the perennial best selling Monday Morning Leadership and Listen Up, Leader!

More About the Author

David Cottrell is a premier authority on leadership and an internationally known speaker, author and business executive. He has written over 25 books including the perennial best selling, Monday Morning Leadership.

David and his wife Madeline split their time in Horseshoe Bay, Texas and Mandeville, Louisiana.

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

13 of 13 people found the following review helpful By Ronald T. Adams on February 24, 2005
Format: Paperback
I bought 12 Choices for my work -- and additional copies for my coworkers to use...but what I found was information that was useful to my spouse, my kids, my parents and my Sunday School class.

Mr. Cottrell has captured and condensed the most important and the most impactful choices we make throughout our lives. By providing an infrastructure so we can classify our choices, we understand their value and the importance of making the right choices.

After reading this book, I took it home to family and then shared it with friends. We all took away something a little bit different but it was all helpful...and it was written in a way so that even my teenager got the message about the types of choices we make and how to do a better job of choosing the right road.

This little book is worth its weight in gold and is right up there with Stephen Covey's Seven Habits book.
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8 of 8 people found the following review helpful By Scott McKenzie on October 29, 2005
Format: Paperback
I picked this book up because of the word choices in the title. Making right choices and taking responsibility for one's decisions and attitudes is essential for success. David Cottrell does a good job giving bite size nuggets of information in each chapter on how to make character, action, and investment choices. The stories, illustrations, and quotes are fresh and encouraging in helping to enhance my chance for success.

The book asks an outstanding question and provides insight on what makes the difference in someone who is successful and someone who is not. David Cottrell says, "A major difference is that successful people make choices that others don't like to make. If you ask the successful people, they may tell you that they may not want to make the right choices, either, but they also realize that there is often a greater purpose in choosing to do the things they may not want to do."

The book is broken up into three parts:

1) The foundation for success is our character choices.
2) To move towards success I need to make the right "action" choices
3) To profit from success I need to make the right "investments."

The book covers excellent subjects like not having a victim mentality, staying committed, having values, and being someone of integrity. Action needs to say away from "Someday Isle", and be persistent, have the right attitude, and move through adversity. To connect I need to have the right relationships, be teachable, face the truth, and realize the legacy and gifts I have.

I highly recommend this brilliant book and look forward to picking up and reading more of David Cottrell's books.
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4 of 5 people found the following review helpful By Midwest Book Review on June 13, 2005
Format: Paperback
12 Choices... That Lead To Your Success is a business self-help book by the president and CEO of CornerStone Leadership Institute. The twelve general principles are especially intended for those striving to be successful in business, yet are so universal to apply to diverse facets of life itself. From making the choice to do something to advance toward one's goals, to understanding that there will always be enemies and the importance of choosing carefully not to align oneself with destructive individuals (including short-tempered types and rebels against authority, who are on a collision course with failure), to remaining crucially aware of the limits of reality, 12 Choices... That Lead To Your Success is a treasure trove resonating with wisdom about the power of the human mind and attitude. Highly recommended.
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4 of 6 people found the following review helpful By Greg L. Thomas on July 26, 2005
Format: Paperback
12 Choices... That Lead to Your Success is part of a series of fine books by David Cottrell. He is a prolific author and professional speaker on the topics of leadership, personal development and customer service. David Cottrell's writing style is succinct, direct and easy to comprehend.

12 Choices... That Lead to Your Success is based on the principle that our daily choices determine our future and level of success. As Cottrell states in the Introduction, "Our daily challenge is to live our character, action and investment choices so naturally that we make the best choices almost subconsciously. This requires patience, honest reflection, adaptation, and commitment". As is hinted in this sentence, this book divides the 12 Choices into three categories or types of decisions we make...character, action and investment. Each of the 12 choices are discussed in their own chapter within the book.

The four "Character choices" we make are known only to the person making them and are 1) No-Victim, 2) Commitment, 3) Values and 4) Integrity. Cottrell considers these the foundation of success. The four "Action" choices we make are 5) Do-something, 6) Persistence, 7) Attitude and 8) Overcoming Adversity. These choices engage one in movement toward success. The four "Investment" choices include 9) Relationships, 10) Accepting criticism, 11) Accepting reality, and 12) Leaving a legacy. These are the choices that allow one to reap the joys and profit of achieving success.

12 Choices... That Lead to Your Success does not break any new ground or add deeper insight into understanding the individual choices. However, it collects these valuable principles into an easy to read format that gets directly to the heart of decision-making. Attaining success is certainly more complicated than presented in this book, but understanding and appreciating these 12 Choices is an excellent start.
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