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Choose Yourself! [Kindle Edition]

James Altucher , Dick Costolo
4.5 out of 5 stars  See all reviews (1,181 customer reviews)

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Book Description

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

Editorial Reviews


What I like about James and his book is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And what happens to him later - well... - (Dick Costolo, CEO of Twitter)


Altucher has turned his misfortune into a source of wisdom and comfort for the despondent. - (Business Week)

James Altucher is scary smart - (Stephen Dubner, author of Freakonomics)

James Altucher is the best blogger of our generation. -  (Timothy Sykes, The Rebel Millionaire)

We are beginning to build a massive amount of respect for James Altucher due to his willingness to say things that will get him absolutely pilloried by the masses. - (Business Insider)

James is one of the most successful and content people I know. - (Machael Lazerow, founder of Buddy Media and
If you need to see an example of vulnerability done well, just read the work of James Altucher. - (Search Engine Journal)

About the Author

James Altucher is a successful entrepreneur, chess master, investor and writer. 
He has started and run more than 20 companies, and sold several of those businesses for large exits. He has also run venture capital funds, hedge funds, angel funds, and currently sits on the boards of several companies. 
His writing has appeared in most major national media outlets (Wall Street Journal, ABC, Financial Times, Tech Crunch, Forbes, CNBC, etc). His blog has attracted more than 10 million readers since its launch in 2010. 
This is his 11th book.

Product Details

Customer Reviews

Most Helpful Customer Reviews
78 of 79 people found the following review helpful
5.0 out of 5 stars Choose Yourself! November 21, 2014
By Brian
Format:Kindle Edition
James Altucher is a noted self-help "guru" and I've read many of his books with great results. This one, though, stood out to me. It is a manifesto for those of us who are down but not completely out. I think, deep down, we all know that we have what it takes to become successful, but sometimes it takes a push in the right direction. Choose Yourself! gives you that push and much more. I was lacking the motivation to pursue any advancements in my career or my relationships, and it seemed like my life was headed on a dead-end track. But, Altucher talks about real, practical alternatives to the formerly "safe" avenues for achieving success in today's modern world. The job market is bleak, but if you choose to believe in yourself, then you have made the first step toward success.

Another way I've moved my way toward success is through 27 Quick Life Transformation Tips: Simple & Effective Methods For Making This Your Best Year Ever .If you haven't already read it, it is a no-nonsense, practical way to transform your life in a variety of different areas. Whether you're looking for monetary success or inner peace, there is a tip in this book for you. I've been able to follow the practical applications with ease and have been able to achieve success in a variety of different ways. For starters, I've begun excelling as an entrepreneur. I've started my own small business, and the returns are all positive thus far. The tips in this book are highly beneficial for anyone looking to make a rapid and effective change in their lives. This and Choose Yourself! have helped me become a decidedly better person.
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173 of 184 people found the following review helpful
5.0 out of 5 stars Something for Everyone June 3, 2013
Format:Kindle Edition
I was fortunate enough to read this wonderful new book by the author James Altucher (I first read his work by following him on twitter @jaltucher and reading posts on his website

It is one of the most enjoyable and informative books I've ever read, and I highly recommend folks take some time to check it out. It's not that long but, wow, is it packed with powerfully-good information.

I could write about it for a while but, rather than doing so, it is probably more efficient to just mention a few of my favorite tidbits from the book in hopes that you'll give it a read.

My personal favorite aspect of the book is its unique ability to be both practical and idealistic.

Some quick examples:

First, his impressive intertwining of the importance of mental, spiritual, physical, and emotional harmony. Here are one of his recommendations from each of these four pieces:

Mental: "Read two hours a day."

Spiritual: "Do this every day: wake up and think of five people you are grateful for in your life right now."

Physical: "Am I sleeping enough?"

Emotional: "Am I expressing gratitude to the people who are good to me?"

Lastly, a few short snippets:

I really enjoyed his insight into an alternative way of creating value (which I personally feel is an important key to cultivating capitalism optimally):

"The only way to create value for yourself is to create value for others. Exercise: think of two people in your network who don't know each other but you think can add value to each other's lives. Introduce them. Do this every day. Get better and better at it.
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198 of 213 people found the following review helpful
5.0 out of 5 stars A MUST READ IF YOU STRIVE TO BE A BETTER YOU June 5, 2013
Format:Kindle Edition|Verified Purchase
Length: 1:25 Mins
I've read a lot of James Altucher's work including I Was Blind But Now I See. I find him insightful, unconventional, thought-provoking. This time he's brilliant. He's tightened his style and delivered his message like a bullet. No pussyfooting around here.

This book is for those of us who have found ourselves lying on the floor, barely able to lift our heads, not sure where to turn, just as James did once (twice, three times?). It's for those who are stuck. For those who are successful but want to take it to the next level.

If you strive to be a better version of you, you owe it to yourself to read this book.

James doesn't ask you to believe him. He just asks that you try the Daily Practice, which is practical, doable, possible for all of us. He asks that you don't ignore the only fire worth cultivating, the one inside of you. After all, he says, you are the only one capable of cultivating it.

I'm taking that to heart. I have my own daily practice. But I'm going to put it into high gear. Because last night, when I finished the book, I felt like I could be extraordinary.
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122 of 132 people found the following review helpful
Format:Kindle Edition|Verified Purchase
"That's when it clicked...if I was going to thrive, survive, I had to choose myself...We can no longer afford to rely on others and repeat the same mistakes from our past...every second, you have to choose yourself to succeed."

James Altucher's latest work, "Choose Yourself" is the new textbook for the American Dream. James starts with a healthy dose of American history, discussing how what we thought was the American Dream is, in fact, the American nightmare--a dissolving middle-class with replaceable workers; a consumer-based society giving us just enough to be happy and not rebel. "Your bosses hate you," James says to those of us working hard to achieve this "dream." James states that as workers create more and more wealth, jobs go overseas, job security decreases, and we're all lucky to have jobs. He has the graphs to prove it.

We're all suffering from "postsocietal traumatic stress disorder." Society's changing. The global economy has shifted. We need to be able to make that shift to succeed.

What does this mean? It means, James says, that the "Choose Yourself" era is here. In our parents' time, people worked for The Man and retired with a pension. Today, we will be controlled by layoffs, shifts, restructuring, and be at the whim of the economy and corporations--unless we choose ourselves.

"We are taught from an early age we are not good enough." This book argues otherwise. We are good enough--we have to use our creativity and entrepreneurship muscles. This stuff works. I know. We are all artists and entrepreneurs. Time to "unlearn the imprisonment," as James says. "Every time you say 'yes' to something you don't want, your fire goes away.
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Most Recent Customer Reviews
5.0 out of 5 stars Great self evaluation book
Great self evaluation book. James Altucher tells his story and it is one many can relate to. His solutions and revelations provide many "Ah Ha" moments.
Published 1 hour ago by Ross D. LeClaire
5.0 out of 5 stars A classic, A favorite
Fantastic book with practical advice, delivered with a dose of truth at every turn. Within a few short days of reading and implementing some of what is taught here, my family has... Read more
Published 22 hours ago by Q
5.0 out of 5 stars this is such a beautifully heartwarming book
I rarely leave comments on books, but feel like if I don't do this one it will be a big loss to many others who refer to reviews to decide whether reading it or not. Read more
Published 1 day ago by Jingjing
5.0 out of 5 stars Amazing - Inspiring
Quite literally changes everything. Thank you for taking the time to write such an incredible book for everyone out there.
Published 1 day ago by Chris
5.0 out of 5 stars great Read!
Couldn't put it down! Great stuff to help you become a better person. You'll love this book as much as I did! Rock on James!
Published 1 day ago by Aaron Koral
5.0 out of 5 stars The only choice you have is to Choose Yourself
I came to know James Altuchers book through his podcasts and after being blown away by all the free content that he puts out there I had to do my part and give back by not only... Read more
Published 2 days ago by Jay Quiles
5.0 out of 5 stars My go-to book for inspiration!
Absolutely AMAZING book! This is going to be my default gift to give for quite sometime! The author is candid in his writing, something you need to state the truth. Read more
Published 2 days ago by N.Gupta
5.0 out of 5 stars Self employ!
James provides so much value. My favorite writer for sure i would recommend this book to anyone. He has a great Podcast as well check him out!
Published 3 days ago by Alex R.
5.0 out of 5 stars Great Book!
Truly great. Lots of great information about creativity life and business. HIGHLY RECOMMEND!
Published 3 days ago by Dan
5.0 out of 5 stars ditto
It's already been said many times over by other reviewers. Great read! Would highly recommend this book to anyone who needs a fresh perspective .
Published 3 days ago by David J Shelton
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More About the Author

James Altucher is a successful entrepreneur, chess master, investor and writer. He has started and run more than 20 companies, and sold several of those businesses for large exits.

He has also run venture capital funds, hedge funds, angel funds, and currently sits on the boards of several companies.

His writing has appeared in most major national media outlets (Wall Street Journal, ABC, Financial Times, Tech Crunch, Forbes, CNBC, etc). His blog has attracted more than 10 million readers since its launch in 2010.

James is a Top Quora Writer and a LinkedIn Influencer.

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