Choosing What to Sell Online: A 4-Point Formula for Profitable Product Selection Kindle Edition
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I can hardly believe that there are (at the time of writing) three 5-star ratings for this miserable excuse of a book. Amazon says this $12 "book" is 86 pages long. It is actually 77 and a good portion of that is taken up by a "Hot Products List" that the author admits is not only outdated, but freely available by going to Amazon.com. Yes, she actually printed out the Amazon.com's Best-Sellers list for each product category. So that brings down the content of the book to 54 pages.
In those short 54 pages the author will try to convince you that she has figured out a 4-point formula for successful online product selection. Did you know that the cost of a product factors into successfully choosing something to sell?? Mind-blowing I know--or perhaps that the product should be "compatible" with you? One of my favorite tips in the entire book is the author's suggestion that, if you pick a product that is "compatible" with you (e.g. one that you like) at least you can still use it if it doesn't sell.
It was painful getting through this book, not only because of the complete lack of anything valuable the author has to say, but also because of the author's inability to write well. The book is neither captivating nor informative. The only saving grace of this book is that Amazon knew how crappy it was and didn't even ask me to ship it back when I requested a refund.
Product selection is the key to online success and this is what Ms. Brown tells you how to accomplish. Her four step formula for identifying products which will work for YOU is a must read. She stresses that the product and you must be a fit and she tells you what criteria are important in finding a fit. In fact, her process ensures a fit will happen.
Too many people start with a product idea and then try to make everything work around that; then they find that they can't sell it at a profit. This book ensures you don't make that mistake by "backing" you into a product which is sure to work for you.
Brown also provides some basic accounting formulas which will tell you in advance whether your idea is a "go or no-go". And she does a good bit of leg work for you by analyzing and identifying top sellers in numerous categories.
For anyone who thinks that selling online would be a way to make extra money, or a full-time income, this book is a must have for that crucial initial decision: What to sell.
you wish to implement. Dr. Mike Fitzpatrick, author of The Street Smart Millionaire
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