ACDelco Radiators & Heating Components 100 Sci-Fi & Fantasy Shop Men's Watches Cloud Drive Photos nav_sap_plcc_6M_fly_beacon $5 Albums belkin All-New Fire TV Stick with Voice Remote Grocery Introducing Handmade Find the Best Purina Pro Plan for Your Pet Amazon Gift Card Offer wdftv wdftv wdftv  Amazon Echo Starting at $49.99 Kindle Voyage AutoRip in CDs & Vinyl Shop Now STEM Toys & Games
Christ to Coke: How Image Becomes Icon and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Christ to Coke: How Image Becomes Icon 1st Edition

3 customer reviews
ISBN-13: 978-0199581115
ISBN-10: 0199581118
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Buy new
More Buying Choices
32 New from $7.62 28 Used from $3.99
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

Save Up to 90% on Textbooks Textbooks
$26.69 FREE Shipping on orders over $35. Only 5 left in stock (more on the way). Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • Christ to Coke: How Image Becomes Icon
  • +
  • The Hollywood Sign: Fantasy and Reality of an American Icon (Icons of America)
Total price: $39.05
Buy the selected items together

Editorial Reviews Review

Take a Look Inside Christ to Coke [Click on Images to Enlarge]


[F]ascinating...exploring how and why we like things, how we subliminally come to recognize them, and why an image or object or idea achieves longevity." --ARTnews

"Recommended for all those interested in iconography, art history, advertising, and branding." - Library Journal

"Kemp's outstanding book is likely to remain a fixed point of reference in this important cultural debate, making it an icon of sorts as well." -- California Literary Review

"Kemp easily navigates high art and kitsch, and complicated scientific discoveries and sociology and cultural history...a useful template to use when we pose the very provocative question of what makes certain images become icons." -- Iconia, Houston

"Christ to Coke is easy to read, written in a thoughtful but conversational style...and loaded with gorgeous images...those curious about how images 'go viral,' to borrow a contemporary term, will find themselves hooked." -- ARTINFO

See all Editorial Reviews

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 352 pages
  • Publisher: Oxford University Press; 1 edition (November 10, 2011)
  • Language: English
  • ISBN-10: 0199581118
  • ISBN-13: 978-0199581115
  • Product Dimensions: 9.8 x 1 x 7.6 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #157,117 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See all 3 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

19 of 22 people found the following review helpful By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on November 3, 2011
Format: Hardcover
Martin Kemp is a distinguished scholar and art historian best known for his writings on Leonardo da Vinci but also respected for his research on imagery in art and science. In this sophisticated by highly readable book he shares his insights in obsessively researched subjects, analyzing why we like things, how we subliminally come to recognize them, and why an image or object sustains time to become an icon. Kemp states 'an iconic image has come to carry a rich series of varied associations for very large numbers of people across time and cultures transgressing the parameters of its initial making, function, context, and meaning.'

Kemp then proceeds to present eleven universally recognized images and explores how they began and then developed into what we now see as icons. What makes Kemp's reading so warm is his readily admitting that one of the chief sources of information for his book came from the Internet - an aspect of his thinking that immediately places him in the approachable stance of most readers today. His 'icons' to be examined begins obviously enough with the Christ image - face, body and cross- images that no matter how many centuries have passed still are very much a part of our art and architecture and literature. He points out that religious icons appeal to our historical and emotional underpinnings. But then he moves into areas that are indeed iconic but have followed different paths to hold their position - the Heart as in I Heart NY) etc, the Lion, Mona Lisa, Che, a potent Vietnam War photograph, the Stars and Stripes, Coke (the bottle as well as the beverage), DNA helix, Einstein's E=mc2, and Fuzzy Formulas.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful By Local Luddite on December 1, 2012
Format: Hardcover Verified Purchase
Accessible writing style, for sure. A reasonable survey of what this author thought where our western icons. The intro explains how he made is choices and includes his commentary on the more modern influences on our opinions - also an interesting essay in its own right.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 32 people found the following review helpful By Bruce P. Barten on January 9, 2012
Format: Hardcover
I remember the double death deal days. Something serious could produce an outburst of unruly aftermath in people who have not been properly schooled in how culture handles these things like a high horse eating its way through hair. The time has come to write in free association with an artistic product which allows a tremendous triumph of therapeutic ideals over the feeling that God and God's own screw leaders who consider themselves partners in America will all come crashing down together. If there was a class at Harvard Law School, where I got JD in 1973, called commercial transactions, I did not take it. My father was a minister who tried to undo some of the damage caused to the holy universal Christian church by Martin Luther by participating in the merger of denominations which formed the United Church of Christ from Evangelical and Reformed churches, which was a continuation of his German Reformed religious upbringing, with Congregational Christian churches. People joining together seemed to be the main idea with significance in a culture that was about to throw everything else away so it could settle down in front of a TV, discover the internet, and then go places with a mobile phone. The Jesus Christ I grew up with was like the son of a Roman soldier in a society which could only worship him by handing him over to those who designated him King of the Jews in an act of irony and crucifixion. The relationship between Jesus and his father was entirely driven by ego.

Like Jesus overturning the tables of the money-changers, I was likely to screw things up royally if I tried to take any part in commercial transactions.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Christ to Coke: How Image Becomes Icon
This item: Christ to Coke: How Image Becomes Icon
Price: $26.69
Ships from and sold by

What Other Items Do Customers Buy After Viewing This Item?

Want to discover more products? Check out these pages to see more: coca leaves, christ icon art, revolutionary christ, christ and the fine arts, gods kingdom poster, ordre national du merite