Chuck Martin has been a leading pioneer in the digital interactive marketplace for more than a decade. Martin is CEO of Mobile Future Institute and Editor of the mCommerce Daily at MediaPost Communications, where he writes the daily MobileShopTalk column.
He is the author numerous book, including The Third Screen (Marketing to Your Customers in a World Gone Mobile; Nicholas Brealey May 2011), in which he defines the implications, strategies and tactics for businesses to thrive in the mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what is looming in the near future.
He also is the author of The Smartphone Handbook; A Quick & Easy Guide to Getting the Most Out of Your Mobile Phone.
The Mobile Future Institute is a U.S-based think tank that focuses on business strategies and marketing tactics for a world gone mobile. Martin is a New York Times business bestselling book author of books including The Digital Estate, Net Future, and Max-e-Marketing in the Net Future (co-author). He is also a former Vice President of IBM.