A communications specialist discusses communication in the local church—advertising, talking with the media, communicating with members, and utilizing technology. Includes helpful forms, checklists, and examples from cutting-edge churches.
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About the Author
Wanda Vassallo served as Director of Information Services and as Director of Communications for the Dallas Independent School District for fifteen years and as a columnist for three Dallas-area newspapers. She is the author of over one hundred articles in professional and religious magazines and four books, including Speaking with Confidence and How to Handle the News Media.
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12 of 13 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This review will seem unnecessarily critical, but I want to do what I can to help churches avoid wasting money -- there are too many folks with no scruples about charging a church whatever they will pay. I do some pro bono computer consulting for my parish (Trinity, Lime Rock, CT), and bought this book in hopes it would get me current with specific uses churches were making of the Internet. Sad to say, the book's coverage of computers and the Internet was minimal. The chapter entitled "Computers -- An Effective Tool in Ministry" covered pages 203 - 210 inclusive -- out of a total of 287 pages. Of these seven pages, two were glossary. Although I did like one metaphor -- "E-mail is the FAX machine of the '90s" -- and will probably use it elsewhere in my practice -- there was little other information of use to me. I noted a piece of misinformation. On page 204, the average cost to have a web site hosted was identified as $100 - $150 per month. Last evening, while looking for web hosting for a commercial client of mine, I found at least 50 companies who would host a site of some sophistication for $10 or less per month. Indeed, I found very few that charged more than $75 per month! I also noted the description of the church with its own server and eight modems (each with a phone line) to accomodate an on-line prayer circle. While this may have been both innovative and cost-effective when set up, the same functionality (on-line conferencing) is available today via any of the "Instant Messenger" services on the Internet for FREE -- no server, no modem pool, only the Internet connection for each participant. To move away from defects, I suspect this book will be of much use to people involved otherwise in church communications. Even the short chapter on computers may be of some use in introducing a non-computer-literate rector or pastor to computers and the Internet in a non-threatening context. But be aware: computer/Internet costs can be FAR lower than the book suggests. And, if you're already computer-literate and looking for specifics on how to apply computers and the Internet to communications in your parish, you can safely drop the price of this book in the collection plate instead of buying the book.
6 of 8 people found the following review helpful
Format:Paperback
Although this paperback has a modest price, its 300 pages add up to a valuable resource -- a pearl of great value -- for ministers, staff members, and other persons with varied leadership roles in local churches. The book shows how to develop an overall plan and provides ample examples of ways farsighted churches are communicating effectively with their members and ways they are reaching the unchurched. It gives solid advice on advertising, media relations, and use of websites, e-mail and other offspring of electronic technology. Contributing to the five-star quality of this book are its checklists and forms to keep track of progress.
Inside This Book
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First Sentence:
Churches and other ministries are located in this world and, therefore, must find ways to relate to this world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
accessibility logo, audiovisual approaches, marriage mail, innovative churches, form entitled, lay pastors Key Phrases - Capitalized Phrases (CAPs): (learn more)
Meadow Creek, George Barna, Life Church, Jesus Christ, United States, Hillcrest Church, Copyright Act, Reconciliation Outreach, Church Corn, First Baptist of Richardson, Copyright Basics, Dean Angel, Member Information Form, New Birth, New York, Win Arn, Asylum Hill Congregational Church, Betterway Publications, Disability Issues, Dorothy Moore, Fellowship Bible Church North, Price Tag-Advertising, Sun City, That All May Worship New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Churches and other ministries are located in this world and, therefore, must find ways to relate to this world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
accessibility logo, audiovisual approaches, marriage mail, innovative churches, form entitled, lay pastors Key Phrases - Capitalized Phrases (CAPs): (learn more)
Meadow Creek, George Barna, Life Church, Jesus Christ, United States, Hillcrest Church, Copyright Act, Reconciliation Outreach, Church Corn, First Baptist of Richardson, Copyright Basics, Dean Angel, Member Information Form, New Birth, New York, Win Arn, Asylum Hill Congregational Church, Betterway Publications, Disability Issues, Dorothy Moore, Fellowship Bible Church North, Price Tag-Advertising, Sun City, That All May Worship New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 14
books:
See all 14 books this book cites
2
books
cite this book:
- Evangelism and Church Growth by Elmer L. Towns on page 58, Back Matter (1), and Back Matter (2)
- Good News in Growing Churches by Robert L. Burt in Back Matter (1), and Back Matter (2)
- How to Handle the News Media by Wanda Vassalo in Front Matter, and page 239
- Assimilating New Members (Creative leadership series) by Lyle E. Schaller in Back Matter
- Inside the Mind of Unchurched Harry and Mary by Lee Strobel in Back Matter
See all 14 books this book cites
- A Contemporary Handbook for Weddings & Funerals: And Other Occasions by Aubrey Malphurs in Back Matter
- Confirming the Pastoral Call: A Guide to Matching Candidates and Congregations by Joseph L. Umidi in Back Matter
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