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Church Marketing 101: Preparing Your Church for Greater Growth Paperback – January 1, 2006


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Product Details

  • Paperback: 208 pages
  • Publisher: Baker Books (January 1, 2006)
  • Language: English
  • ISBN-10: 0801065925
  • ISBN-13: 978-0801065927
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #184,034 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...Church leaders need to read this book." -- Darren Whitehead [Next Gen Pastor] Willow Creek Community Church

"...Required reading for every pastor in America." -- Brad Abare, founder of Personality(TM) and the Center for Church Communication

"...This book is a must-read for anyone who is committed to reaching their community with the gospel." -- David Dykes [Pastor] Green Acres Baptist Church

"Richard Reising has an important message for the church to hear and apply." -- Robert Morris, senior pastor, Gateway Church, Southlake, Texas

"Richard does not take a cookie cutter approach to marketing, but makes every effort to establish a biblical approach." -- Dr. Bill Lawrence, president, Leader Formation International

From the Back Cover

Over 50% of the churches in the United States should not be marketing themselves.

Shocked? You should be. Almost every church wants to grow, but why do some succeed while others struggle? If you're a pastor or a layperson serving on an outreach committee or evangelism team, reading this book will help you avoid the pitfalls that prevent churches from growing.

The answer is simple. "God is not as interested in promotion as he is in preparation," says recognized church marketing expert Richard Reising. In ChurchMarketing 101, Reising demystifies basic marketing principles to show how simple changes can remove roadblocks to attracting visitors and future members. Tested in light of Scripture and the concerns of the local church, this empowering and practical book will help you see your church in a new way-and make adjustments to reach your community more effectively for Christ.


"Richard Reising has done a great service to all who are interested in increasing the influence of the gospel by writing ChurchMarketing 101. You will finish this book with a clearer head and a hotter heart!"-David Shibley, president, Global Advance

"Reising converts lofty corporate marketing strategies into simple, Christ-centered, and people-focused principles. Any organization will take away a clearer sense of vision and a greater understanding of how to get there."-Dave Dravecky, founder, Outreach of Hope


Richard L. Reising is the founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology.

Customer Reviews

I highly recommend it for any church leader.
amber
Marketing is a discipline that can help you communicate better.
Chris Forbes
I gained so much from Mr. Reising's book Church Marketing 101.
Cathy Messecar

Most Helpful Customer Reviews

16 of 17 people found the following review helpful By Chris Forbes on March 14, 2006
Format: Paperback Verified Purchase
Everyday in the United States people are bombarded with a communication avalanche. It has been estimated by communication experts that the average American experiences 1,500-3,500 attempts to get his/her attention per day. With all that competition, what hope do we who want to communicate to church members and unchurched people about our church events and ministry opportunities have of getting people to hear us? How do we keep the message we know is so important from getting drowned by the information tsunami? The only solution is to learn to become more strategic in the ways your church communicates with your community. Marketing is a discipline that can help you communicate better.

Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.
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10 of 10 people found the following review helpful By Cathy Messecar on August 4, 2006
Format: Paperback
I gained so much from Mr. Reising's book Church Marketing 101.

Reising's profound love for the Lord and his desire that Christians rightly influence the unchurched and the unsaved is compelling.

He teaches the body of Christ how to follow Colossians 4:5-6 by making the most of every opportunity with conversations full of grace, seasoned with salt, and able to answer all inquiries.

One key insight from his book stands out: that Jesus, Paul, King Solomon, and others managed the perception of contacts because while God looks on the heart, most men judge by sight. Read to find out the particulars of how churches can have a greater influence on visitors.

I'm recommending this book to the elders and leaders of my home congregation. Thank you, Richard, for sharing your expertise.
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9 of 10 people found the following review helpful By Rebecca H. Motley on March 21, 2006
Format: Paperback
This book hits on many of the challenges facing particularly main-line churches today and forces churches to ask themselves if they are connecting to their members and the community. I appreciate his easy to read style and explanations for lay people regarding the definition of branding. Very helpful!
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7 of 8 people found the following review helpful By J. P. Sindorf on July 18, 2006
Format: Paperback
I have bought a ton of church marketing books... most are a waste of time and money. This sucker rocks. Here's what you do: buy it and read it with a highlighter. Then read it again with a notebook and pen. Then gather your senior staff and start making changes.

Every book has bad stuff (even Ludlum!) so here, in the interest of full disclosure, is what I thought sucked a bit: The author tells us too often that we need to hire an outside third-party expert (uh, like maybe his firm) so we can really be objective. The book establishes this guy as an expert, he knows his stuff, we don't need to be sold on his agency too... save that for the website.

This is one book you really can say WOW about.
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3 of 3 people found the following review helpful By John Gibbs TOP 1000 REVIEWER on December 8, 2009
Format: Paperback
Marketing is the "management of perception", and it is something that every church does, whether or not they do it explicitly, according to Richard Reising in this book. Managing perception is about effectively presenting reality, not manipulating the truth, and as a result the biggest marketing issues for most churches are not producing advertising materials, but the manner in which the church welcomes visitors, practises community, and serves others in the local community.

According to the author, "All inviters put their reputations on the line every time they invite someone to church. You can rest assured that your church members will not invite someone if they do not expect a positive outcome... If your church is having to beg, push, cajole, offer incentives, or even just remind people in your membership to invite others, it is a telltale sign that, for whatever reason, they do not believe the ministry that takes place will make a successful connection with the people they would invite." So the church needs to deal with obstacles to hospitality, comfort, compatibility, consistency, relevance, understanding and sensitivity.

The book is not an "ideas" book for "ways to promote your church". It is something more fundamental and strategic than that. It explains how marketing affects every area of your church, and it explains why you are not ready to start promoting and advertising until you have dealt with the obstacles which will inevitably limit the success of any advertising campaign. A very useful book for church strategists.
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3 of 3 people found the following review helpful By Jennifer Almaraz on July 7, 2006
Format: Paperback
Church Marketing 101 is one of the best resources to help you understand how to use marketing in the right ways according to individual needs. Richard's vision through this book, leaves you full of useful information that anyone can put in practice. He gives a realistic approach to understanding branding, and shows you the path to obtain it. Both strategic and an encouraging read.
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1 of 1 people found the following review helpful By Leslie Everett on April 2, 2008
Format: Paperback
I am heading a marketing team for our church's Appreciative Inquiry process. Our team jumped in to the task with both feet, but were starting primarily from a corporate standpoint, and without this book's ability to refocus our efforts, we would have missed the most important question. "What face is our church showing the community now, and how can we change that?" ChurchMarketing 101 asked a number of hard questions, and is making us look at our church with new eyes which will enable us to move forward in a much more effective manner. It is a must read not only for the marketing team, but for our ministers and board as well. I highly recommend it for any church that wants to do a better job carrying the message.
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Church Marketing 101: Preparing Your Church for Greater Growth
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