Cigarettes are more than a trivial habit they are a psychic remedy and cultural call-to-arms. The brands are also as revealing as body language and this book includes the fascinating "dictionary of brand meanings."
Using research the tobacco companies themselves developed since the 1920's, the author shows what smoking has always been - part Ridalin, Prozac and Viagra.
Above all, it is an initiation ritual that connects the smoker to life itself.
Most importantly, he shows how the key to dealing with smoking - and quitting - is by giving it the respect i deserves and understanding it to death.
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