A top U.S. bank since it first opened its doors in 1812 as the City Bank of New York, Citibank now calls itself a "global-growth company." And rather than merge with another financial-services firm, it is pursuing two goals: global presence and market dominance. Jam-packed with information and insider views, and written expressly for job seekers, this exclusive WetFeet.com Company Insider Guide will take you inside one of the world's largest financial institutions and tell you what makes it tick. You'll learn answers to all of the following questions: * What is Citibank doing to become the Big Mac of banking? * How can you pursue a career in consumer marketing, finance and general management--and work for Citibank the whole time? * What international opportunities does Citibank offer? * What does Citibank's slogan mean when it is translated into different languages? * What is the Balanced Scorecard? * Why does CEO John Reed have a reason to feel a tad smug these days? * Why is Citibank known throughout the industry as an excellent training ground? * What's a typical day in a life of a global consumer banker, project manager, or fixed income trader?
