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  • Citizen Men's AT0810-12E Eco-Drive Stainless Steel and Leather Watch
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Citizen Men's AT0810-12E Eco-Drive Stainless Steel and Leather Watch

111 customer reviews

List Price: $275.00
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  • Imported
  • Eco-Drive is fueled by natural or indoor light, so it never needs a battery.
  • Protective mineral crystal dial window
  • Features leather strap, stainless steel case and bezel, date window, tachymeter, chronograph subdials
  • Water resistant to 330 feet (100 M): suitable for snorkeling, as well as swimming, but not diving

Warranty: Citizen 5-year warranty

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Product Description


Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.

As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.

CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.

  • Product Dimensions: 5.9 x 5.9 x 5.9 inches; 11.2 ounces
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • Origin: Japan
  • Item model number: AT0810-12E
  • Amazon Best Sellers Rank: #8,058 in Watches (See Top 100 in Watches)
    • Average Customer Review:
      111 customer reviews

    Product Specifications

    Watch Information
    Brand, Seller, or Collection Name Citizen
    Model number AT0810-12E
    Part Number AT0810-12E
    Model Year 2011
    Item Shape Round
    Dial window material type Mineral
    Display Type Analog
    Clasp Buckle
    Case material Stainless Steel
    Case diameter 43 millimeters
    Case Thickness 13
    Band Material Leather-Pig-Skin
    Band length Mens
    Band width 22 millimeters
    Band Color Black
    Dial color Black
    Bezel material Stainless Steel
    Bezel function Unidirectional
    Calendar Date
    Special features Luminous, Water Resistant
    Movement Japanese-Quartz
    Water resistant depth 330 Feet

    Customer Questions & Answers

    Customer Reviews

    Most Helpful Customer Reviews

    51 of 51 people found the following review helpful By FloridaFellow on January 2, 2011
    Verified Purchase
    APPEARANCE: Very attractive. ECO-DRIVE: Full charge within 24 hours; has remained fully charged since. TIMEKEEPING: +5 seconds/month. OTHER CONSIDERATIONS: (1) The bezel is brightly polished and is susceptible to scratching with even occasional casual-dress wear. (2) While I realize that many watch wearers prefer a watch with significant "heft," I believe other reviewers have been quite tolerant about the weight of the watch. I'm 5'10", 175 lbs. with decent muscle mass and I don't find this watch particularly comfortable to wear for hours at a time because of its weight. The 22mm strap helps distribute the weight, but the relatively small footprint (wristprint?) of the watch and the thickness of the watch tend to yield a significant ounces-per-square-inch of wrist contact factor.

    That having been said, this is an extremely attractive, accurate, Citizen Eco-Drive. That will be the deal-maker for those who choose to live with the weight of the watch.

    And one suggestion: This model is in abundant supply in the United States. If one will shop carefully he will find deep discounts on this watch. With regards to all other Citizen-lovers, --Ron

    UPDATE 02-04-2011: I've tried several bands and bracelets on this watch and have settled on a Hadley-Roma jubilee-style solid-link bracelet. The watch is still heavy, but now it's "comfortably heavy," if I can get anyone to buy into that description. --Ron
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    32 of 34 people found the following review helpful By Stephen Kincaid on December 24, 2009
    This watch is designed just the way I like it. Simple and elegant, yet it smacks of quality. This watch is not small. It's big, bold, and easy to read. Using stainless steel and a thick front crystal, this watch is not lightweight either and you will feel its weight as you wear it. With that said, this watch is not "big and gaudy", nor is it too heavy. I consider it to be a "standard size aviator style watch" and I think it's just the right size, weight, and look. Unlike many black-face watches, there are no red or yellow highlights on this watch which makes it a little more dressy and less sporty than similar watches. The numbers and date window and inner dials are easy enough to read. There is a very handy stopwatch feature which is simple to use and fun to play with. The outer rotating bezel requires strong fingers to rotate it and it only rotates in one direction which makes it very unlikely to get bumped around. The leather strap is thick enough and wide enough to handle the weight. I much prefer leather to metal for compfort reasons.

    Cons: The second hand doesn't move. Instead, the second hand only rotates when using the stopwatch feature. Citizen opted to use one of the inner dials to indicate the seconds for the current time. This is a minor nit-pick and it just takes some getting used to. When you first look at the watch, you are inclined to think it is not running (when it is). I wish this watch would indicate the day of the week.

    I can't comment on the eco-drive feature, but it seems like a good idea. If this watch runs for more than two years without a battery change, then I will be happy. The owner's manual says this watch will run in complete darkness for 6 months before the batteries fail and then you can simply rechange the watch with exposure to artifical or natural light. Sounds great on paper.
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    22 of 26 people found the following review helpful By A. Day on September 28, 2010
    I have owned this watch for a year now and really like it a lot. It was a big step up for me in terms of quality and style. It has a very nice solid feel to it, a certain substantial heft, but not heavy. The strap is nicely detailed and has a very attractive white contrasting stitching along the sides. The dial is rich with information and details, that I still stare at occasionally even a year later. I find that it's very well made and designed. It fits the role of business casual and weekend dress watch very well. The luminosity when fully charged is very nice, still bright after several hours in the dark. It's also very easy to read day or night.
    It is not perfect however, to be very nitpicky the date window is small and a little too deep, which makes reading it difficult on occasion. It must be fairly level to read well. Also the large second hand is tied to the chronograph feature and the small second hand (near the 6'oclock position) is used for the actual seconds. It was a little odd at first and took some time to get used to but the design makes sense. If I am timing anything I would not be very accurate with the small second hand dial but can be fairly accurate with the larger dial. Also the large second hand doesn't line up perfectly with the hash marks around the dial. It is only off by a tiny fraction and is only noticeable if you are a perfectionist.
    These things do not take away from the overall impressions that I have, but they need to be mentioned so you would know exactly what you are purchasing. Overall I really like the watch and the Eco-Drive feature is big plus. Its nice not to have to worry about batteries as the one in this watch is rechargeable. It also keeps very accurate time. Mine is about +/- 3 seconds a month.
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    2 of 2 people found the following review helpful By Tactical is Practical on February 23, 2014
    Verified Purchase
    I bought this watch because it resembles the classic "aviator's watches" of the 1960's. I've had it for a year now and it's still going strong!

    .Very Stylish-This watch screams "I'm a Pilot!" while sitting on your wrist.
    .Eco-Drive-I have yet to have any issues with the battery on this watch. I do live in Texas though so I don't have to worry about lack of sunlight. Charges with artificial light just as well though.
    .Both A Rotating Bezel And A Chronograph-Yes, I am a dork who occasionally needs to use both a rotating bezel and a chronograph to time two different things.

    .Weight-Somewhat heavy and bulky
    .Chronograph-I wish for the price this watch would have a better chronograph. It only times up to one hour and seems kind of flimsy.
    .24 Hour Dial Cannot Be Adjusted-I wish the 24 hour dial could be independently adjusted so one could display dual time (i.e. local and zulu time).

    Overall, I would say that wearing this watch is more useful as a statement that one is a pilot rather than an actual useful tool for pilots. It will still win you style points though!

    -For a good "hack watch" that can be used in the cockpit check out the Timex Expedition (
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    Most Recent Customer Reviews

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