City Branding: Theory and Cases [Hardcover]

Keith Dinnie (Author)

Book Description

Release date: January 4, 2011 | ISBN-10: 0230241859 | ISBN-13: 978-0230241855 | Edition: 1

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Editorial Reviews

Review

'City Branding -- Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management 'This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.' - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations 'In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.' - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean

About the Author

Dr KEITH DINNIE has lectured and consulted widely in the UK, Europe and Asia. He has taught on the Strathclyde International MBA, a world-class programme offered by one of the few business schools in the world to hold triple accreditation from AMBA, EQUIS, and AACSB. His research and consultancy work includes projects conducted on behalf of William Grant& Sons, Euro RSCG advertising agency, Landor Associates, Burson-Marsteller, Diageo, Halifax Bank of Scotland, and the Trade Council of Iceland. He is a popular seminar presenter and has delivered workshops and seminars for participants from organizations such as Heineken, Sara Lee, Sony Pictures Home Entertainment, Sofitel Hotels, SC Johnson, and Reckitt Benckiser, and the Trade Council of Iceland.

Product Details

• Hardcover: 256 pages
• Publisher: Palgrave Macmillan; 1 edition (January 4, 2011)
• Language: English
• ISBN-10: 0230241859
• ISBN-13: 978-0230241855
• Product Dimensions: 6.4 x 0.9 x 9.4 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #942,285 in Books (See Top 100 in Books)