Clairol Natural Instincts, 028G, Golden Cappuccino, Dark Golden Brown

by Clairol

Product Features

• Leaves no visible root line.

Product Description

Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3; Natural Instincts gives natural healthy looking color with a softer feel* * Vs before coloring; Natural Instincts is clinically proven to be less damaging * * Vs leading level 3; 80% of women agreed that Natural Instincts made their hair feel softer * * among 564 US women who saw a difference.; The more often you use it, the healthier hair looks* *Follow package directions for use; Antioxidant rich and ammonia-free; Leaves no visible root line; A healthier way to color* *vs. the leading level 3 hair color; Natural Instincts Non-Permanent Color. This product is sold as a three component kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment.

Product Details

• Shipping Weight: 9.1 ounces (View shipping rates and policies)
• ASIN: B00182LOYA
• UPC: 381519032349
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #126,303 in Beauty (See Top 100 in Beauty)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Amazing Color, November 17, 2008

By 

K. Asbjornsen (Portland, Oregon) - See all my reviews
(REAL NAME)   

This review is from: Clairol Natural Instincts, 028G, Golden Cappuccino, Dark Golden Brown (Health and Beauty)

I bought this product looking to go a bit darker (closer to my natural hair color). Since my hair was lighter than what they recommended, I didn't get the dark brown color. However, what resulted was this BEAUTIFUL dark auburn color! I love it! I plan to keep using this every couple of months to get the color on the box.

Natural Instincts is one of my favorite brands because it doesn't have ammonia in it. The colors stay true to the box. as long as you're within the recommended hair color range.

2 of 2 people found the following review helpful:

3.0 out of 5 stars Color lasted TOO long, but was pretty & non-damaging, April 9, 2010

By 

C. Payson - See all my reviews
(REAL NAME)   

This review is from: Clairol Natural Instincts, 028G, Golden Cappuccino, Dark Golden Brown (Health and Beauty)

My daughter wanted to dress as Laura Ingalls for Halloween last fall. Being a natural blonde, she begged to be allowed to dye her hair brown, and after a bit of research we settled on Clairol Natural Instincts as the gentlest non-permanent color for her hair.

I must admit, after years of coloring my mother-in-law's hair I was quite impressed with the smell. While it wasn't exactly a pleasant smell, it was ANYTHING but the overpowering chemical smell I've endured with other brands... and what little bit of odor there was washed out with the initial rinse. The color went on well, and was thick enough that we had no goopy drips on her neck or ears. When we rinsed her hair out, it was actually softer & felt better-conditioned than her hair had been initially - and STAYED softer & more manageable for about a full month!

While I followed the instructions exactly and did do a color-test to begin with, when applied to her entire head the color was not quite what we had been expecting - we were trying to dye medium-blonde hair, to a medium-dark brown. What we got was a beautiful shade of medium chestnut with VERY red highlights, but my daughter was quite ecstatic with her new "red" hair so all was well even though this was not anything at all like the color indicated on the package.

I am writing this however, to let other blondes know how long-lasting this color has been. While we were careful to choose a non-permanent color my daughter's hair is STILL a light reddish brown color. It has now been six months since we colored her hair, and while it has lightened quite a bit, it has NOT washed out as it said it would. After calling a salon we will be trying "Color Oops" to see if we can return her hair to its original color.

I truly have mixed feelings about this product. While I would wholeheartedly recommend this to anyone who wants a nice, gentle color for their hair and isn't terribly picky about the color they end up with, I would NOT recommend this if you want a color "just like the one on the box" or if you are looking for something that will wash out again. While I would use this again to cover my mother-in-law's grey hair in a heartbeat... I will not be using this on myself or my daughter again, as it is altogether too permanent for us!

5.0 out of 5 stars Nice color, and it's even improved!, July 8, 2011

By 

Harpswell (coast of Maine) - See all my reviews

This review is from: Clairol Natural Instincts, 028G, Golden Cappuccino, Dark Golden Brown (Health and Beauty)

Clairol has repackaged these, and now you get a color refresher to use two weeks later--a tinted gel that really works. I've been using this color for years, ever since I bought another brand's "permanent" color that fried my hair! These "temporary" colors are gentler because they don't strip the hair or penetrate it the way "permanent" ones do. These don't have to grow out; they gradually wash out. If you keep using this it may last longer than a month after a while, and you'll only have to color the faded parts. Frequent shampoos and summer sun can make it fade a little faster.

You still have to be careful about what it gets on when you're applying and rinsing it off, though. The sooner you get it off your skin-- and any hard surfaces like the sink and counter--the better, of course. Maybe other people aren't as messy, but I always find a few unexpected spots on me or the bathroom!

It's good to apply conditioner around your hairline first, to keep the color off your skin.