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  • Clairol Natural Instincts  20R, Malaysian Cherry, Dark Red 1 Kit (packaging may vary)
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Clairol Natural Instincts 20R, Malaysian Cherry, Dark Red 1 Kit (packaging may vary)

by Clairol

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20R Malaysian Cherry
  • Natural Instincts is Ammonia Free formula, gives you healthier-looking*, radiant color and blends away gray in 10 minutes. Color lasts up to 6 weeks
  • See radiant color, and feel touchable softness after coloring
  • Our demi-permanent Natural Instincts system with Aloe, Vitamin E, and Coconut Oil; It's proven less damaging+
  • Lasts 28 shampoos
  • Professional advice from the Clairol experts: If you are not sure which shade to choose start with a lighter shade
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Frequently Bought Together

Clairol Natural Instincts  20R, Malaysian Cherry, Dark Red 1 Kit (packaging may vary) + Clairol Natural Instincts Hair Color 16, Spiced Tea, Light Auburn 1 Kit (packaging may vary)
Price for both: $16.78

One of these items ships sooner than the other.

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Special Offers and Product Promotions

Color: 20R Malaysian Cherry
  • Clip this coupon to save $2.00 on this product when you buy from Amazon.com. Here's how (restrictions apply)
  • Get a $100 Amazon.com Gift Card: Get the Discover it chrome card and get a $100.00 Amazon.com Gift Card* after your first purchase within 3 months. Learn more.


Important Information

Safety Warning
Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read and follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately. This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Product not intended to be used on children. Keep out of reach of children. Follow safety warnings. Perform the skin allergy test 48 hours before coloring. Can cause allergic reactions follow the safety warnings.

Ingredients
Shade 20R: Water/Eau, Hexylene Glycol, Ethanolamine, Propylene Glycol, Soytrimonium Chloride, Fragrance/Parfum, Ethoxydiglycol, 4-Amino-2-Hydroxytoluene, Oleth-5, Trisodium Ethylenediamine Disuccinate, P-Phenylenediamine, C11-15 Pareth-9, P-Aminophenol, Oleth-2, 1-Naphthol, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Erythorbic Acid, 1-Acetoxy-2-Methylnaphthalene, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, 2-Methyl-5-Hydroxyethylaminophenol, Oleth-10, Panthenol, EDTA, Tocopherol, Ascorbic Acid. Color Activating Creme: Water/Eau, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum. Colortreat Conditioning Treatment: Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance/Parfum, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

Directions
Usage Instructions included in the kit.

Product Description

Color: 20R Malaysian Cherry

Product Description

Natural Instincts with a unique blend of Aloe and Coconut - it's haircolor that actually improves the healthy look of your hair!

From the Manufacturer

Insert Alt Text here

The Natural Instincts system is the healthier hair color indulgence—a non-permanent, ammonia-free formula with aloe, vitamin and antioxidants. Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair. Our Natural Instincts system nourishes and protects your hair with clinically proven healthier color. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results and hair that’s actually healthier-looking than before you colored.

Switch to Healthier1 Hair Color

Less guilt. More gorgeous. A perfect recipe for clinically proven healthier color.1 The Natural Instincts system has aloe, vitamin and antioxidants. Plus even more reasons to make the switch:

  • Non-permanent, ammonia-free formula works in just 10 minutes
  • Lasts through two shampoos
  • Gently blends away gray
  • Includes Natural Instincts Week 2 Color Refresher, a conditioning crème formula that deposits color pigments 15 days after coloring
  • Includes Color Treat Conditioner for radiant, healthy-looking color

1. Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage.

Types of Hair Color

Compare Types of Clairol hair color.

Brand # of Shades Gray Coverage Color Type Color Lasts Works In Formula
Nice 'n Easy Perfect 10 24 100% Permanent Crème Color Up to 8 Weeks 10 minutes Micropearls for
high-gloss color
Nice 'n Easy 42 100% Permanent Crème Color Up to 8 Weeks 25 minutes Color Blend Technology
for highlights & lowlights
Color Blend Foam 23 100% Permanent Foam Color Up to 8 Weeks 25 minutes Color Blend Technology
in a drip-free foam
Nice 'n Easy Root Touch-Up 18
formulated to match
any shade
100% Permanent Crème Color Up to 3 weeks 10 minutes More shade choices,
to match any shade,
even salon color*
Natural Instincts 23 Up to 50% Demi-Permanent
Crème Color
Up to 28 shampoos 10 minutes Clinically proven
healthier** color with
no ammonia
Natural Instincts Vibrant 13 100% Permanent Crème Color Up to 8 weeks 10 minutes Anitoxidants help
fight damage

* Among leading retail permanent shade and pre-formulated salon color

** Natural Instincts non-permanent Level 2 vs. leading Triple protection permanent Level 3 color crème: based on amount of surface damage

Meet Your Perfect Match

Take the guesswork out of gorgeous. Try our quick tool and we’ll give you personalized, expert shade recommendations. Visit Clairol.com/MyShade.

Discover Your Most Beautiful Shade

Get less guilt, more gorgeous with our ammonia-free shades.


Product Details

Color: 20R Malaysian Cherry
  • Product Dimensions: 2.4 x 2.4 x 6.4 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B00AFCOZZO
  • UPC: 037000859062
  • Item model number: NA
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #14,018 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Covers grey beautifully!
Toya
I have dark blonde hair to begin with, and this "dye" didn't dye my hair at all.
Aurora
Perfect for my dark dark brown hair.
Grace

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Night Owl on March 3, 2014
Color Name: 35, Ebony Mocha, Brown Black
I am amazed that they are still selling this product with that crazy reddish "refresher". I used it once in the shower, and my neck, ears, hands, forehead got colored in the most awful rusty red color -- not even the Cool or Ash Brown color that the main product promised.

I remember that years ago this product was of much better quality, and did not have that useless refresher. I keep throwing it out when I use this product, but it annoys me that I have to pay for something I have to throw out, plus the metallic package will never decompose, so is harmful to the environment.
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7 of 7 people found the following review helpful By Grace on February 28, 2013
Color Name: 35, Ebony Mocha, Brown Black Verified Purchase
I've tried a couple different shades of dark dark brown in other brands, but I like this brand's color the best. It's very dark, but not quite that jet black you get with "black" hair dye. Perfect for my dark dark brown hair.

It also has a more pleasant smell than other temporary dyes I've tried. Not sure how much the 2 week re-color does, but it certainly doesn't hurt. I like the conditioner, too. Plenty for the month, and it smells great leaving hair shiny.
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5 of 5 people found the following review helpful By Kimberly N. Phillips on October 9, 2013
Color Name: 27A Double Espresso Verified Purchase
I love Natural Instincts. This is my favorite. I wanted to try it but was afraid it would leave to much reddish color when it started to fade. So wrong. I have dark, dark brown, almost black hair with reddish undertones with a few grays. This left me with rich dark brown color with a hint of the bronze which is what I was looking for. It covers great. Did not leave that horrible red when color started to fade. I have always gone at least 90+ days before I felt like I needed to redo my color with all the Natural Instincts colors I've used. I love them because I can change my color and not have to deal with permanent color. This color did not lighten my dark hair to the color on the box, but I would imagine if you had lighter brown hair you'd get pretty close.
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7 of 8 people found the following review helpful By Elaine L Salo on June 27, 2013
Color Name: 13B Spiced Cider Verified Purchase
Covered greys beautifully. (10 - 20% grey) Was darker and redder than package said, but expected this with a demi permanent and thus ordered this color to achieve a medium chestnut brown. Hair is shiny and easy to manage. Very pleased. Do take note that this color gives a medium chestnut brown and not the light warm brown stated when used on medium brown hair with a tendency to show red highlights in sunlight.
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3 of 3 people found the following review helpful By D. Kumar on October 17, 2013
Color Name: 20R Malaysian Cherry Verified Purchase
I have been using this color for about a year now and I love it. I have used other brands and burgundys and reds but this is by far the best. The color is nice red which shows up when outside in sunlight or under light indoors. It looks like natural color when you are not directly under any light source. I have got so many compliments on the color. Its nice and easy to apply. I need to apply every 45 days but it depends on how much you shampoo your hair.
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3 of 3 people found the following review helpful By Lisa A. Romano on December 31, 2013
Color Name: 20R Malaysian Cherry Verified Purchase
Easy to use--and does not cause line of demarcation. But--don't use white towels. Color does wash out during shampoos. I use it every six weeks or so, and am delighted with it.
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3 of 3 people found the following review helpful By MN MOM on July 23, 2013
Color Name: 35, Ebony Mocha, Brown Black Verified Purchase
The Clairol hair color is a nice chocolate brown. I have always experienced great coverage with this product and buy it again and again.
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3 of 3 people found the following review helpful By valueforbabette on March 8, 2013
Color Name: 27A Double Espresso Verified Purchase
I got two of these. I use this product all the time and these were so old that the plastic bottle cracked into bits when I put any pressure on it, spilling the watery color solution all over my beautiful counter and sink. I returned these to Amazon immediately, of course, for a refund.
I don't recommend ordering this. I'll go back to the local stores for this.
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Most Recent Customer Reviews

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