Product Details

• Producers: Handy (Jam) Organization, Wilding Picture Productions
• Region: All Regions
• Number of discs: 1
• Studio: Quality Information Publishers Inc.
• Run Time: 49 minutes
• ASIN: B000IZSHU2
• Amazon Best Sellers Rank: #367,518 in Movies & TV (See Top 100 in Movies & TV)

Editorial Reviews

As the number of Americans who own an automobile continued to grow throughout the entire 20th century the role of the car salesmen changed with it. As trade ins started become more and more common and the invention of direct mass marketing, the sales techniques and styles had to evolve. This collection contains three fascinating auto sales films that discuss how to sell cars and adapt in the every changing auto sales industry. Table Of Contents: (1) Helping You Sell (1937) - Explains how direct mass selling was created on March 11, 1935 with the release and showing of the first sponsored auto film advertisement. With direct mass selling large audiences can be exposed to propaganda or information without talking to a car salesman. The narrator claims car salesmen had too much work to do when they had to know everything from engineering features to price info. A car salesman now can focus on appraisals, price negotiations, and closing the deal - 9 Minutes (2) Hired (1940) - The father of a successful car salesman convinces his son to that he needs to take a more hands on training approach with his car salesman force. Interesting mix of car salesman tips and overly happily business meetings - 18 Minutes (3) Trader Thorne (1956) - Ford sales techniques training video for Ford car salesmen because after all..."every car on the road was put there by a salesmen." 1 out of 4.5 Americans owned a car at this time so the film focuses on how "The salesman's job today is to trade the prospect out of his old car and put him in a new one." Stress time as the greatest investment. This film even discusses the importance of "Bird Dog's," regular people who work at gas stations, garages, and neighborhood gossipers, who tell car salesmen who is thinking about buying a new car for a small finders fee - 22 Minutes