Since its founding in 1912, Chevrolet has weathered the Great Depression, two World Wars, confused markets, and fuel crises to become an American motoring icon. Chevy's success would not have been possible without the network of dealerships that sold and marketed the company's cars and trucks, first to wary customers unconvinced of the new contraptions' practicality, then to nine decades of consumers ranging from cash-strapped, to cash-flush, to confused, to increasingly fuel-conscious. This book examines that network by profiling several longstanding dealerships that have thrived and sometimes just barely survived on the frontlines of the car business. Readers will be entertained by anecdotes of early dealerships that took livestock and crops as trade-ins, coped with and thrived under Chevy's stringent Quality Dealer Program in the 1930s, weathered World War II on the income generated by service departments, and corrected backward engineering of the immediate postwar era.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
2.0 out of 5 stars
Chillin' The Bow Tie,
By
This review is from: Classic Chevrolet Dealerships: Selling the Bow Tie (Hardcover)
Although well written and researched, this book was a let down for me. I expected a slew of clear pictures with maybe some color shots, but had to settle for poorly developed black and white shots that left me wanting.
The second factor was the repetition of facts. We all know every Chevy dealer sold Corvairs.....why shove it in our face every chapter? All in all, I think this book could well be skipped by Chevy fans.
2 of 2 people found the following review helpful:
3.0 out of 5 stars
Ok book--Hardcover--Classic Chevrolet Dealerships Selling the Bow Tie.,
By
This review is from: Classic Chevrolet Dealerships: Selling the Bow Tie (Hardcover)
Ok book, especially if your a Chevy Fan, Not much attention to Corvette Or Chevy Heavy Truck Bison,Titan or on South Florida Dealers,Miami Dealers,(Only Ferman Chevrolet,Tampa)Author Drove A DeSoto! while doing research for the book? Too many B&W pics,However, Nice layout, hardcover, photos of memorabilia of dealers, and some information I had not known, It's a good read. Not great.Just Good.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Many historians consider 1896 to be the American automobile industry's formative year. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
gas crunch, insert bearings, cone clutch, best franchise, disc clutch, announcement day, rear quarter windows, car business Key Phrases - Capitalized Phrases (CAPs): (learn more)
General Motors, William Holler, Felix Chevrolet, Great Depression, World War, Mandeville Chevrolet, John Smith, Los Angeles, Tom Meleo, Bud Webster, Holz Motors, United States, Morris Chevrolet, Hal Smith, Ferman Chevrolet, Quality Dealer Program, Rhode Island, Five Points, New York, North Attleboro, Bill Morris, Dust Bowl, Hales Corners, Hot Ones, Nick Shammas New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Many historians consider 1896 to be the American automobile industry's formative year. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
gas crunch, insert bearings, cone clutch, best franchise, disc clutch, announcement day, rear quarter windows, car business Key Phrases - Capitalized Phrases (CAPs): (learn more)
General Motors, William Holler, Felix Chevrolet, Great Depression, World War, Mandeville Chevrolet, John Smith, Los Angeles, Tom Meleo, Bud Webster, Holz Motors, United States, Morris Chevrolet, Hal Smith, Ferman Chevrolet, Quality Dealer Program, Rhode Island, Five Points, New York, North Attleboro, Bill Morris, Dust Bowl, Hales Corners, Hot Ones, Nick Shammas New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 9
books:
See all 9 books this book cites
- Paradise Lost (Penguin Classics) by John Milton on page 59
- Buffalo Bill by Mary Davidson in Front Matter
- The Atlantic Ocean (New True Books) by Susan Heinrichs Gray on page 74
- Consumer Guide by Consumer Guide editors in Back Matter
- On the Road (Teenage Information) by Alexander McCall Smith on page 127
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