The first book devoted exclusively to this topic, this volume features large, full-color photographs of each calendar and each calendar variation; detailed history and descriptions; and current market values. This guide continues the assignment of "Petretti numbers" providing collectors and dealers a standard way to easily identify the unique item they want to buy or sell.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
A Gorgeous Volume Of Classic Coke Calendars 1890 - 1970,
This review is from: Classic Coca-Cola Calendars (Hardcover)
This new hardbound 176 page beauty of a library volume with colorful plastic laminated covers features 125 full color and 20 black and white very large, sharp photos of these gems. Its loaded with information including: Development of early printing and advertising, role of promotional materials in the early years of the Coca-Cola Company, Distributor Calendars, Bottler Calendars, Foreign Calendars, Home and Reference Calendars. A complete Guide For Collectors tells you what to collect, preservation and display of early calendars, protecting, restoration info, and a very complete grading guide. 1999 values are shown in 3 grades. A really beautiful and unique new reference that belongs in the collector's library.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
The Final Word on Coke Calendars,
This review is from: Classic Coca-Cola Calendars (Hardcover)
Second book in Petretti's/Beyer's comprehensive look at specific areas of Coca-Cola collecting. This book provides a great deal of history behind the calendars as well as some beautiful color pictures of nearly every calendar that Coke ever released, including some very rare pre-1900 calendars. There is a guide to storing and preserving calendars in the back, as well as the most up-to-date price guide available on the subject. Those who bought Classic Coca-Cola Trays know what to expect and others should be pleasantly surprised. Recommend this book to collectors (a must!) and to anybody that is interested in the history of advertising.
5.0 out of 5 stars
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This review is from: Classic Coca-Cola Calendars (Hardcover)
I purchased this as an historic reference book to help fill in the gaps of what I knew and were interested in learning about the coke advertising campaigns.
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