Customer Reviews

Classic Coca-Cola Calendars

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This new hardbound 176 page beauty of a library volume with colorful plastic laminated covers features 125 full color and 20 black and white very large, sharp photos of these gems. Its loaded with information including: Development of early printing and advertising, role of promotional materials in the early years of the Coca-Cola Company, Distributor Calendars, Bottler Calendars, Foreign Calendars, Home and Reference Calendars. A complete Guide For Collectors tells you what to collect, preservation and display of early calendars, protecting, restoration info, and a very complete grading guide. 1999 values are shown in 3 grades. A really beautiful and unique new reference that belongs in the collector's library.

Second book in Petretti's/Beyer's comprehensive look at specific areas of Coca-Cola collecting. This book provides a great deal of history behind the calendars as well as some beautiful color pictures of nearly every calendar that Coke ever released, including some very rare pre-1900 calendars. There is a guide to storing and preserving calendars in the back, as well as the most up-to-date price guide available on the subject. Those who bought Classic Coca-Cola Trays know what to expect and others should be pleasantly surprised. Recommend this book to collectors (a must!) and to anybody that is interested in the history of advertising.

I purchased this as an historic reference book to help fill in the gaps of what I knew and were interested in learning about the coke advertising campaigns.