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2 of 2 people found the following review helpful:
2.0 out of 5 stars
Rambling and Disappointing,
By MBS (Los Angeles) - See all my reviews
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This review is from: Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (Paperback)
There are a lot of good lessons in here, but they are hung together in a completely incoherent style. I can't tell if this is a bad college textbook or a bad "bathroom" reader. I guess it's "bad" either way. I love the subject matter ordinarily, but in my humble opinion, colorful and instructive material was submerged in bad writing.
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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them by Donald W. Hendon (Hardcover - August 22, 1989)
$107.95
In Stock | |
 
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