The 1990 victory of Democrat Ann Richards over Republican Clayton Williams in the Texas gubernatorial race followed a campaign in which both candidates made extensive use of negative advertising; in addition, Williams made numerous gaffes that alienated many voters, especially women. Academician Tolleson-Rinehart and Stanley, director of research and legal support in the office of the Texas attorney general, examine the impact of gender on this race. The book's strength lies in the authors' discussion of the historical and cultural contexts of the contest, although their examination of the actual campaign and election is somewhat cursory. The conceptual framework, terminology, and statistical analyses presented here will limit the book's appeal to general and lay readers. For political science and gender studies collections in academic libraries.
Thomas H. Ferrell, Univ. of Southwestern Louisiana, Lafayette
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Sue Tolleson-Rinehart is Research Associate Professor of Pediatrics in the School of Medicine at the University of North Carolina at Chapel Hill.
Jeanie R. Stanley was Director of Research and Legal Support in the office of the Texas Attorney General.