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The Clean Tech Revolution: The Next Big Growth and Investment Opportunity Hardcover – June 12, 2007

4.1 out of 5 stars 24 customer reviews

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Editorial Reviews

From Booklist

Alternative energy, once the domain of hippies and off-the-grid fringe enthusiasts, has gone mainstream. Although technologies such as solar and wind power, plant-based fuels such as ethanol and biodiesel, and "green" buildings have become hip because of environmental awareness and global climate change, the real reason behind their increasing profile is economics. When clean energy sources begin to rival more traditional ones on a cost basis, which is beginning to happen now owing to advances related to the microchip and economies of scale, corporations will quickly begin to take notice. Although Pernick and Wilder state that they are not financial advisors, they profile the leading companies involved in the most promising of these alternative energies, which gives the reader a place to begin doing further research into investment opportunities. The book is an excellent update on the current state of the industry and a who's who of the companies poised to profit from this exciting array of technologies. Pernick and Wilder are involved with Clean Edge http://www.cleanedge.com, a leading research firm helping companies and investors understand and profit from clean technologies. Siegfried, David

Review

“Should be required reading for any responsible citizen of this planet.” (Guy Kawasaki, Managing Director, Garage Technology Ventures, and Author of The Art of the Start)

“Pernick and Wilder provide a practical guide to becoming involved in America’s next great entrepreneurial frontier.” (Nancy E. Pfund, Managing Director, JPMorgan)

“If you want to understand clean tech, this book is the place to start.” (Robert Hambrecht, Managing Director, WR Hambrecht + Co)

A readable, straightforward guide to earth-friendly business strategies. (BusinessWeek.com)

“Enthusiasm for Clean Tech, which the authors define as anything that increases performance while reducing waste, has moved into..mainstream. ” (Newsweek)

“[A] clear, intelligently written roadmap to this new frontier. . . . particularly valuable to entrepreneurs, individual investors and venture capitalists.” (Pittsburgh Post-Gazette)
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Product Details

  • Hardcover: 320 pages
  • Publisher: HarperBusiness; 1st edition (June 12, 2007)
  • Language: English
  • ISBN-10: 006089623X
  • ISBN-13: 978-0060896232
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #1,254,334 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Jijnasu Forever VINE VOICE on June 18, 2007
Format: Hardcover
The authors provide an excellent overview of the significant drivers, ongoing developments, and potential breakthroughs in the realm of a multitude of "clean technology" sectors, including solar, wind, grid management, green buildings, biofuels, water filtration, transportation. In each chapter, in addition to the trends and recent developments, the authors identify the key players, key challenges for that technology to become mainstream, and then hypothesises on the potential breakthroughs related to that field, and which companies are in best position to achieve that.

The reader should be cautioned that the authors themselves in their introductory chapter say that they are not going to provide a "buy list" of stocks and that they use the term 'investment' broadly (to cover personal development, careers, etc. also. The reader is well-served by such an approach, since the discussion is dispassionate and devoid of the hype that surrounds the usual books on alternative energy. However, a discerning reader will be able to identify some potential investment themes and develop an excellent watchlist. Recent ETF introductions (such as those by Powershares that have a global focus) should also be on anyone's watchlist, since their portfolios seem to reflect thoughts similar to those in the book. (The authors dont mention these ETFs since they were introduced only around the same time as the book was released). Also, some of the companies mentioned in the book (such as enerNOC and Comverse) have since gone public and that info is not reflected in this book - shows how quickly this domain is changing.
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Format: Hardcover
From my blog "Green is Good":

The Clean Tech Revolution is a book that covers the most dramatic industrial shift in more than a century. This book is authored by members of the clean tech consultancy, Clean Edge, and I highly recommended it to anyone looking to learn about the past, present, and future of clean technology, as well as learning about the companies and cities that are the leaders of this emerging industry.

Here are some of the highlights:

* Audience - The book is great read for anyone who is a potential stakeholder - entrepreneurs, consumers, investors, government officials, and executives will all learn something new after reading this.
* Organized for easy reference - The book was well organized - anyone looking to learn about one or two particular technologies can jump around to a chapter on the technology they are looking for as the book has individual chapters on wind, solar, biofuels, transportation, green building, the grid, and more.
* "Ten to Watch" - Each chapter has a list of the company's that are leading that sector - the company names can be found at the Clean Tech Revolution blog.
* Clean Tech Cities - There is an entire chapter dedicated to developing cities and regions to become clean tech hubs, and like the technology chapters there is a list of the leading clean tech cities. I am hoping we here in Pittsburgh can someday learn how to emulate some of the cities that made the list. Portland and Austin come to mind.
* Marketing Clean Tech - The do's and don't's for marketing these technologies. There are decades worth of case studies of flawed marketing of solar and other environmental friendly technologies.
* Verdict - Definitely a great book for you if you are reading this here blog.
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By Alex Tolley on September 23, 2009
Format: Hardcover
Barely 2 years have passed since this book was published and the ideas are already tarnishing. I think the concept is good - introduce the ideas and also the players who might be invested in.

To take one example of this book's failings - biofuels. The corn ethanol issue is reasonably argued - that there is a limit on how much corn can replace gasoline, and it's impact on food prices. Yet already ethanol production has peaked and plants are being shut down as ethanol failed to compete on price with oil. The hope that cellulosic ethanol can fill the potential for this fuel is raised, although no pilot plants have been built as far as I am aware. At the same time, the field of synthetic biology isn't mentioned, nor the use of gene engineered algae to produce fuels.

Perhaps the failings of a book like this should be obvious. Technology changes very rapidly. Early ideas often do no pan out, especially commercially. VC's sink money into lots of companies, only a few of which will bear fruit. Large companies may be "green washing" themselves by promoting their efforts which were never designed or expected to be commercial successes.

Cive it another 5 years and I think this book will be mostly obsolete. Better to read about these technologies on the web.
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Format: Hardcover
I've been looking into ways to invest my 401k and "The Clean Tech Revolution" has given me some great ideas.

This book takes a common sense approach to investing in clean tech. It makes a clear point that alternative energy, in all of its diverse forms, will one day rule the energy market.

It is an inspirational read in today's world, where the news is dominated by stories about the Iraqi War, and Global Warming.

When I applied for a job at "Rolling Stone" magazine, one of the questions on the application asked what I wish I had written. I wish I had written this book!

I take my hat off to Ron Pernick and Clint Wilder.
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