Clean Tech Revolution [Hardcover]

Ron Pernick (Author), Clint Wilder (Author)

Book Description

Publication Date: June 12, 2007

Around the world, renewable energy and other clean energy, transportation, water, and materials technologies are now moving solidly into the mainstream, affecting millions of lives. Long considered the "alternative" province of altruistic environmentalists and scientists on research grants, clean tech has emerged as an increasingly lucrative business. In fact, at a time when we face increased challenges from high energy prices, record deficits, and global security challenges, clean tech promises to be the next big engine of economic growth.In "The Clean Tech Revolution", authors Ron Pernick and Clint Wilder uncover how businesses, investors, and individuals stand to profit from the next wave of clean tech innovation. They show how clean technologies - everything from the familiar solar energy and hybrid electric cars to the more obscure cellulose-based ethanol and ultraviolet-based water purification - have opened up unprecedented opportunities for wealth creation, high-growth career development, and innovative solutions to a range of global problems. A groundbreaking, must-read book for those looking to understand and profit from the clean technologies that are reshaping our fast-changing world.

Editorial Reviews

From Booklist

Alternative energy, once the domain of hippies and off-the-grid fringe enthusiasts, has gone mainstream. Although technologies such as solar and wind power, plant-based fuels such as ethanol and biodiesel, and "green" buildings have become hip because of environmental awareness and global climate change, the real reason behind their increasing profile is economics. When clean energy sources begin to rival more traditional ones on a cost basis, which is beginning to happen now owing to advances related to the microchip and economies of scale, corporations will quickly begin to take notice. Although Pernick and Wilder state that they are not financial advisors, they profile the leading companies involved in the most promising of these alternative energies, which gives the reader a place to begin doing further research into investment opportunities. The book is an excellent update on the current state of the industry and a who's who of the companies poised to profit from this exciting array of technologies. Pernick and Wilder are involved with Clean Edge http://www.cleanedge.com, a leading research firm helping companies and investors understand and profit from clean technologies. Siegfried, David

Review

“Pernick and Wilder provide a practical guide to becoming involved in America’s next great entrepreneurial frontier.” (Nancy E. Pfund, Managing Director, JPMorgan )

“If you want to understand clean tech, this book is the place to start.” (Robert Hambrecht, Managing Director, WR Hambrecht + Co )

“Should be required reading for any responsible citizen of this planet.” (Guy Kawasaki, Managing Director, Garage Technology Ventures, and Author of The Art of the Start )

A readable, straightforward guide to earth-friendly business strategies. (BusinessWeek.com )

“Enthusiasm for Clean Tech, which the authors define as anything that increases performance while reducing waste, has moved into..mainstream. ” (Newsweek )

“[A] clear, intelligently written roadmap to this new frontier. . . . particularly valuable to entrepreneurs, individual investors and venture capitalists.” (Pittsburgh Post-Gazette )

Product Details

• Hardcover: 320 pages
• Publisher: HarperBusiness; 1st edition (June 12, 2007)
• Language: English
• ISBN-10: 006089623X
• ISBN-13: 978-0060896232
• Product Dimensions: 6 x 1 x 9 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (23 customer reviews)
• Amazon Best Sellers Rank: #804,118 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

43 of 45 people found the following review helpful:

5.0 out of 5 stars Good information, No hype, Interesting investment (themes) ideas, June 18, 2007

By 

Sreeram Ramakrishnan (Lynnfield, MA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Clean Tech Revolution (Hardcover)

The authors provide an excellent overview of the significant drivers, ongoing developments, and potential breakthroughs in the realm of a multitude of "clean technology" sectors, including solar, wind, grid management, green buildings, biofuels, water filtration, transportation. In each chapter, in addition to the trends and recent developments, the authors identify the key players, key challenges for that technology to become mainstream, and then hypothesises on the potential breakthroughs related to that field, and which companies are in best position to achieve that.

The reader should be cautioned that the authors themselves in their introductory chapter say that they are not going to provide a "buy list" of stocks and that they use the term 'investment' broadly (to cover personal development, careers, etc. also. The reader is well-served by such an approach, since the discussion is dispassionate and devoid of the hype that surrounds the usual books on alternative energy. However, a discerning reader will be able to identify some potential investment themes and develop an excellent watchlist. Recent ETF introductions (such as those by Powershares that have a global focus) should also be on anyone's watchlist, since their portfolios seem to reflect thoughts similar to those in the book. (The authors dont mention these ETFs since they were introduced only around the same time as the book was released). Also, some of the companies mentioned in the book (such as enerNOC and Comverse) have since gone public and that info is not reflected in this book - shows how quickly this domain is changing. Another minor complaint is that while the authors provide an excellent overview of the key players in the frontlines of each of the technology, it does not provide a more detailed look at some of the indirect beneficiaries (for example, Zoltech in windpower). Apart from these minor irritations, the book is a solid addition to anyone's investment library.

The book is written in a very approachable and engaging manner, and each chapter is self-contained. The chapters on solar, wind, grid management, and water filtration stand out. The book concludes with a slightly off-beat transition into topics that an individual investor may not find immediately useful, but nevertheless, a good read. A must-have book, especially for the wealth of information you can gain for the price of a few Starbucks visits....

17 of 19 people found the following review helpful:

5.0 out of 5 stars The past, present, and future of Clean Tech and the companies and cities that are leading the way, July 28, 2007

By 

Christopher Schultz "Chris Schultz" (Pittsburgh, PA United States) - See all my reviews
(REAL NAME)   

This review is from: Clean Tech Revolution (Hardcover)

From my blog "Green is Good":


The Clean Tech Revolution is a book that covers the most dramatic industrial shift in more than a century. This book is authored by members of the clean tech consultancy, Clean Edge, and I highly recommended it to anyone looking to learn about the past, present, and future of clean technology, as well as learning about the companies and cities that are the leaders of this emerging industry.

Here are some of the highlights:

* Audience - The book is great read for anyone who is a potential stakeholder - entrepreneurs, consumers, investors, government officials, and executives will all learn something new after reading this.
* Organized for easy reference - The book was well organized - anyone looking to learn about one or two particular technologies can jump around to a chapter on the technology they are looking for as the book has individual chapters on wind, solar, biofuels, transportation, green building, the grid, and more.
* "Ten to Watch" - Each chapter has a list of the company's that are leading that sector - the company names can be found at the Clean Tech Revolution blog.
* Clean Tech Cities - There is an entire chapter dedicated to developing cities and regions to become clean tech hubs, and like the technology chapters there is a list of the leading clean tech cities. I am hoping we here in Pittsburgh can someday learn how to emulate some of the cities that made the list. Portland and Austin come to mind.
* Marketing Clean Tech - The do's and don't's for marketing these technologies. There are decades worth of case studies of flawed marketing of solar and other environmental friendly technologies.
* Verdict - Definitely a great book for you if you are reading this here blog. I would recommend this book to anyone wanting a broad sweeping overview or reference book of the industry. There are several good books available that are more focused on particular industries like oil, electricity, solar, and even green business. I will be reviewing a few of these in the upcoming months.

Some other things to note: It was nice to read that the authors of the book were in agreement with a lot of the things I have posted on here, particularly my position against corn based ethanol. I also agree with the authors that shifting subsidies from "entrenched" conventional energy companies to those producing renewable energies would be the easiest way to support further growth and adaptation of renewables, and I agree with them that sin taxes are another sensible way to fund these initiatives.

6 of 6 people found the following review helpful:

3.0 out of 5 stars Over hyped, September 23, 2009

By 

Alex Tolley (Los Gatos, CA USA) - See all my reviews
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This review is from: The Clean Tech Revolution: The Next Big Growth and Investment Opportunity (Hardcover)

Barely 2 years have passed since this book was published and the ideas are already tarnishing. I think the concept is good - introduce the ideas and also the players who might be invested in.

To take one example of this book's failings - biofuels. The corn ethanol issue is reasonably argued - that there is a limit on how much corn can replace gasoline, and it's impact on food prices. Yet already ethanol production has peaked and plants are being shut down as ethanol failed to compete on price with oil. The hope that cellulosic ethanol can fill the potential for this fuel is raised, although no pilot plants have been built as far as I am aware. At the same time, the field of synthetic biology isn't mentioned, nor the use of gene engineered algae to produce fuels.

Perhaps the failings of a book like this should be obvious. Technology changes very rapidly. Early ideas often do no pan out, especially commercially. VC's sink money into lots of companies, only a few of which will bear fruit. Large companies may be "green washing" themselves by promoting their efforts which were never designed or expected to be commercial successes.

Cive it another 5 years and I think this book will be mostly obsolete. Better to read about these technologies on the web.